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Traffic on the internet these days leans towards pictures and videos but if you don’t have appealing, web-friendly text on your website, potential viewers are going to click away from what you have to say.
People’s time and minds are scarce resources. Every word on your website needs to go toward inspiring curiosity and engagement with your brand. But how do you do it? Read on for ways to make sure that your target market won’t miss what you have to say.
Know Your Audience
Whatever text you’ve got on your site, it has to be presented in a way that appeals to your target market and best represents your brand. Aiming for a younger demographic? You shouldn’t be too formal or stuffy. Writing for older audiences? Better not be too chatty or playful. It’s crucial to find a voice that suits both your brand and the people that you’re trying to reach.
Tell Your Story
What is it that makes your brand or product special and unique, and what can you say about it that will keep potential customers or clients interested? For starters, you want to answer this question simply and clearly for yourself: this is a crucial part of helping you tell your story. Once you have a strong sense of your own unique selling points, it becomes that much easier to write text that makes your potential audience want to know more about you.
Then when you tell your story, you want to aim for a real sense of personality and flow, making people understand who you are, and inspiring them to want to know even more about you. Strong, confident text can even help potential customers develop trust in your brand right from the beginning.
This is where you really want to pay attention to the details. A small change in your choice of words can make a tremendous difference to what potential customers will get from your writing.
It’s All About the Benefits
Not to put too fine a point on it, but everyone’s looking out for themselves these days. So you need to tell people what your brand can do for them. Be clear about the benefits of your brand when you’re reaching out to potential customers. Try to put yourself in your potential clients’ shoes: what are they looking for, and what will they need to know about your product or brand that will help them make a decision?
Make Sure They Can Find You
No matter how catchy the text is on your site, if you’re not showing up near the top of Google’s results, you’re missing out. Search engine optimization is a crucial part of every successful website’s makeup. You need to make sure that the content on your site is going to show up for the relevant keywords on Google, and with Google’s algorithm changing as often as it does, you need to keep your website text up-to-date with the changes that come down the line.
Engaging, search engine-optimized text will ensure that your audience will find you online, and then want to find out more about you.
If you’re looking for outside advice to help you make sure that your digital platforms have the strongest text possible, please email firstname.lastname@example.org