Steve Crane, chief executive officer of Business Link Japan Ltd, and Robert Heldt, president of Custom Media K.K., recorded a podcast for Export to Japan about social media marketing in Japan at the British Embassy Tokyo on 26 March. Read more »
Award-winning creative agency Custom Media K.K. will manage all social media in Japan for Lufthansa German Airlines, which is part of the Cologne-based group that operates the biggest fleet and carries more passengers than any other airline in Europe.
Tokyo-based bilingual content-creator Custom Media will manage the popular Facebook account of Lufthansa Japan until December 2016, producing weekly content in Japanese.
Renowned for diversity and innovation, Custom Media will also support Lufthansa’s advertising and promotional campaigns in Japan and provide other services as required.
Custom Media President Robert Heldt said: “Lufthansa is a premier global brand. Custom Media is very proud to be the airline’s social media marketing partner in Japan. This is a wonderful opportunity for us to solidify and extend Lufthansa’s strong brand presence with users of its services in Japanese.”
Custom Media is exclusive publisher of monthly magazines and media partner for the American (ACCJ) and British (BCCJ) chambers of commerce in Japan, and producer of BIJ TV, the first and only bilingual online video channel about Business in Japan.
Custom Media’s recent awards include BCCJ Company of the Year and Publisher Simon Farrell’s honour presented by HIH Princess Akiko of Misaka for “significant work in the field of Japanese-British relations.”