Hitotsubashi University’s ICS MBA Program

Education / Advertising / Video / Website

Multimedia approach to raise the program’s online visibility and international reach.

Hitotsubashi University ICS MBA Program needed to increase its online visibility targeting international students and corporates. Custom Media worked closely with the ICS team to redesign, develop and relaunch their website. A customized and robust content management system (CMS) was created to enable the university’s site administrators to update new content.

“I don’t think any of us realized what a long and arduous process this would be—but what a fantastic result!” – Dean Christina Ahmadjian

We produced a video introducing the program, interviewing students and faculty, and showcasing the campus and neighbourhood.

We also launched an online and print advertising campaign targeting business leaders in Japan and international students.

I would like thank Custom Media for the creation and development of our new website, which we officially launched on July 1, 2011, and our official video. All members of the Hitotsubashi ICS community—faculty members, staff, graduates and students—are incredibly proud of this website and have said how the website and video truly reflects the culture and essence of our business school. We have also received feedback from our corporate partners and the business-school community in and outside Japan that the richness of our new internet presence is truly a reason for them to keep coming back to visit the website.
Yvonne Kageyama
Director of Marketing, Hitotsubashi University Graduate School of International Corporate Strategy (ICS)
Daiwa Azabudai Building 6F
Azabudai 2-3-3
Minato-ku, Tokyo 106-0041

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Tel: 03-4540-7730
Fax: 03-4540-7731