Multimedia approach to raise the program’s online visibility and international reach.
Hitotsubashi University ICS MBA Program needed to increase its online visibility targeting international students and corporates. Custom Media worked closely with the ICS team to redesign, develop and relaunch their website. A customized and robust content management system (CMS) was created to enable the university’s site administrators to update new content.
We produced a video introducing the program, interviewing students and faculty, and showcasing the campus and neighbourhood.
We also launched an online and print advertising campaign targeting business leaders in Japan and international students.
I would like thank Custom Media for the creation and development of our new website, which we officially launched on July 1, 2011, and our official video. All members of the Hitotsubashi ICS community—faculty members, staff, graduates and students—are incredibly proud of this website and have said how the website and video truly reflects the culture and essence of our business school. We have also received feedback from our corporate partners and the business-school community in and outside Japan that the richness of our new internet presence is truly a reason for them to keep coming back to visit the website.