MKJ Inc., a market entry consultancy, approached Custom Media to refresh their brand, marketing collateral and website. The design led the project, beginning with us creating fresh and modern branding guidelines for the new MKJ identity. The result? A streamlined web and an off-line corporate presence that effectively represents the MKJ brand to a global audience.
The new branding guidelines we created covered logo design and usage, color scheme and typography, as well as design elements including shapes and patterns specific to MKJ’s new corporate image for digital (web) and print (business cards, folders, mail labels).
We provided mock-ups for both print and online collateral from which MKJ was able to choose.