We've Won Two Campaign Asia Awards! Learn More

Category

Content & Creative

Strategy


Share

Catch the Panel Discussion from Our Report Launch Event!

See this engaging and illuminating dialogue for yourself.

Following on the launch of our report, “Insights from the Content Marketing Landscape in Japan,” we’ve released a video of the panel discussion that was held between Stephanie Roberts, head of global communications at Hitachi Industrial Equipment Systems Co., Ltd.; Ross Rowbury, senior managing director and co-head of group corporate communications at Nomura Holdings; and Robert Heldt, CEO of Custom Media. 

Their wide-ranging conversation covers the importance of thought leadership, the role that storytelling can play in content marketing strategies, and the challenges involved in attracting—and holding on to the attention of audiences online. 

You can see the entire video below:

For the full report: https://custom-media.com/blog/insights-from-the-content-marketing-landscape-in-japan/

Read Other Articles

GEO: How To Position Your B2B Agency As An AI Search Authority

In the crowded landscape of B2B services, simply being good is no longer enough. Digital marketing, SEO and consulting agencies often struggle to differentiate themselves, resorting to a race to the bottom on price. Generalist services and local geographic targeting is becoming obsolete. To thrive, a B2B agency must redefine its position by focusing on a specific market segment.

GEO: How To Position Your B2B Agency As An AI Search Authority

Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery. 

Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

Mastering GEO: The AI Content Revolution

Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.

Mastering GEO: The AI Content Revolution