Insights By Custom Media

Inspired


Insights By Custom Media

Inspired


Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot

Published on July 14, 2026

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The SaaS Source — June 2026

Japan SaaS June 2026: FLUX raises ¥6bn Series C, PathosLogos ¥3.1bn Series B, GenerativeX ¥650mn Series A, and Sotas closes its ¥1bn first round.

The SaaS Source — June 2026

Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.

Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

Understanding Japan’s Energy Transition: A Guide for New Entrants

Japan's energy market is opening, but navigating policy, regulatory complexity and investment risk requires more than capital. Here's what new entrants need to know.

Understanding Japan’s Energy Transition: A Guide for New Entrants

Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici

Asia AIM Podcast Episode 12 - Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.

Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici

The SaaS Source: May 2026

Japan SaaS in May 2026: a ¥3B hospital platform, a hospitality Series A, a sales AI agent and a seed-stage generative AI camera vision startup.

The SaaS Source: May 2026

Agility of Independents. Strength of a Global Network.

As part of AMIN Worldwide, AIM B2B brings together the agility of independent agencies with the reach of a global network, delivering B2B marketing built for Asia and beyond.

Agility of Independents. Strength of a Global Network.

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Interviews

Interview: Robert Heldt

The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.

Interview: Robert Heldt

Interview: Simon Farrell

I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.

Interview: Simon Farrell

Meet Custom Media's Strategic Account Director

I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.

Meet Custom Media's Strategic Account Director

News

Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.

Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers. 

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media Launches Content Marketing Report

Insightful survey reveals insights from the Japanese media landscape

Custom Media Launches Content Marketing Report