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Insights By Custom Media
Insights By Custom Media
Published on January 24, 2025
The new year is shaping up to offer exciting possibilities in digital marketing, with plenty of opportunities in advanced AI tech, evolving consumer preferences and innovative marketing strategies.
As Japan strides further into its digital transformation, the Software-as-a-Service (SaaS) industry is poised for remarkable growth in 2025.
We're honored to follow up last year’s Content Marketing award with two new wins.
What is partner marketing and how does one successfully go about adapting it to the Japanese market?
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including AI solutions, support programs and startup exhibitions.
This month’s roundup of news from Japan’s SaaS industry includes innovative solutions showcased at Japan IT Week 2024, revolutionary product implementations and a notable anniversary.
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Misaki Wakanabe, a student at Aoyama Gakuin University, interned at Custom Media from May to August 2022. She worked closely with the sales and consulting team during her time with us. Before she left, we spoke to her about her experience.
We’ve got a really dynamic and diverse team, and each one of us brings a unique perspective, not just to the work we do, but to the world in general.
I am mainly helping my Japanese clients to effectively access global audiences. Custom Media is based in Japan, and many of our customers are international executives living in Japan. They often play the role of an “international window,” since they are influencing people and frequently liaising with their counterparts back in their home countries.
Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.
Insightful survey reveals insights from the Japanese media landscape
Creative marketing and communications agency Custom Media won two top prizes at the annual Digital Impact Awards Asia.
