Insights By Custom Media

Inspired

Insights By Custom Media

Inspired

Custom Media Takes Home Two Campaign Asia Awards!

Published on November 29, 2024

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Partner Marketing in Japan: Strategies for Success

What is partner marketing and how does one successfully go about adapting it to the Japanese market?

The SaaS Source: November 2024

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including AI solutions, support programs and startup exhibitions.

The SaaS Source: October 2024

This month’s roundup of news from Japan’s SaaS industry includes innovative solutions showcased at Japan IT Week 2024, revolutionary product implementations and a notable anniversary.

Mastering Account-Based Marketing in Japan

In today’s competitive B2B landscape, Account-Based Marketing (ABM) has emerged as a key strategy, one that can be especially powerful in the Japanese market when applied correctly.

The SaaS Source: September 2024

This month’s roundup of news in Japan’s SaaS industry covers the launch of TikTok ad support in NeX-Ray, Comple’s showcase at DX Expo and Incloop’s focus on SME digital transformation.

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.

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Interviews

The Intern Experience

Misaki Wakanabe, a student at Aoyama Gakuin University, interned at Custom Media from May to August 2022. She worked closely with the sales and consulting team during her time with us. Before she left, we spoke to her about her experience.

Meet Custom Media’s Senior Creative Consultant

We’ve got a really dynamic and diverse team, and each one of us brings a unique perspective, not just to the work we do, but to the world in general.

Meet Custom Media’s Advisor

I am mainly helping my Japanese clients to effectively access global audiences. Custom Media is based in Japan, and many of our customers are international executives living in Japan. They often play the role of an “international window,” since they are influencing people and frequently liaising with their counterparts back in their home countries.