Insights by Custom Media
Entering Japan's market means navigating a patchwork of cybersecurity laws, from the far-reaching APPI to sector-specific ESPA requirements. Unlike the US or EU, Japan has no single overarching framework, making compliance both nuanced and critical. For foreign firms, getting it right isn't just a legal obligation. It's the foundation of trust in one of the world's most reputation-driven business environments.
Japan’s talent shortage is not a pipeline problem. It is, in David Sweet’s words, an epidemic and most foreign companies are making it worse by using the wrong tools and hiring for the wrong tasks.
April 2026's Japan SaaS roundup covers a Series A for a satellite data platform backed by NTT Docomo and JR East, a scholarship management SaaS closing its Series B, a Niigata-based 3D decision-support platform raising its first-ever outside capital, and construction SaaS giant rolling out AI agents across its platform.
B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.
March 2026's Japan SaaS roundup covers Money Forward's ¥4.18B acquisition of AKASHI, Smart Craft's manufacturing MES funding, Kurashi Tech's AI agents for nursing care, and ATOMica's Series B close.
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
If 2025 was the year we learned to use AI, 2026 is the year we learn to trust it. Discover the 10 B2B marketing trends defining the future of Japan and Asia—from Agentic AI to the 'Human Premium.
Discover how cybersecurity companies can successfully enter the Japanese market. Learn how our B2B digital agency supports cybersecurity vendors with localization and Japan-ready marketing.
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