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Why foreign cybersecurity brands keep losing Japan’s open market

Japan's cybersecurity market is open, but fear-based pitches keep failing. Here's why winning foreign brands lead with trust, not threat data.

AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide

AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.

Japan wasn’t behind. B2B buyers just caught up

For 20 years, global CMOs called Japan's B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who'd already made up their minds before sales got involved. Turns out, that process is now the norm in every market.

Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort

Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.

Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot

Japan's record $385.9bn M&A wave is reshaping brands and stakeholder trust at scale, and B2B marketing still isn't in the room.

The SaaS Source — June 2026

Japan SaaS June 2026: FLUX raises ¥6bn Series C, PathosLogos ¥3.1bn Series B, GenerativeX ¥650mn Series A, and Sotas closes its ¥1bn first round.

Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion

Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.

Understanding Japan’s Energy Transition: A Guide for New Entrants

Japan's energy market is opening, but navigating policy, regulatory complexity and investment risk requires more than capital. Here's what new entrants need to know.

Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici

Asia AIM Podcast Episode 12 - Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.

The SaaS Source: May 2026

Japan SaaS in May 2026: a ¥3B hospital platform, a hospitality Series A, a sales AI agent and a seed-stage generative AI camera vision startup.

Agility of Independents. Strength of a Global Network.

As part of AMIN Worldwide, AIM B2B brings together the agility of independent agencies with the reach of a global network, delivering B2B marketing built for Asia and beyond.

Cybersecurity Compliance for Foreign Firms Entering Japan

Japan has a patchwork of cybersecurity laws. From APPI to sector-specific ESPA rules, foreign firms must navigate a complex compliance landscape to build trust.