Custom Media’s AIM B2B Opens Singapore Office to Support Asia-Pacific Clients
AIM B2B opens a Singapore office to deepen ties with regional headquarters and strengthen client connections across Japan and South Korea.
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The SaaS Source — August 2026
Japan's SaaS sector continues to attract strong investment, with fresh funding flowing into sales AI, vertical software, fintech and mortgage technology. Here's a look at the latest startup funding and industry developments.
Episode 14 – Why Hiring in Japan Requires a Different Playbook, with Darren McKellin
Executive search specialist Darren McKellin on why the best candidates in Japan are never on LinkedIn, how a merit-based culture wins over Japan's seniority system and why hiring for English fluency backfires, plus his biggest lesson for foreign leaders on day one.
The SaaS Source — July 2026
Japan's SaaS sector continues to attract strong investment, with fresh funding flowing into AI-powered sustainability, data governance, voice analytics, and customer engagement platforms. Here's a look at the latest startup funding and industry developments.
The Difference Between Capturing Attention and Creating Influence
As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
Why foreign cybersecurity brands keep losing Japan’s open market
Japan's cybersecurity market is open, but fear-based pitches keep failing. Here's why winning foreign brands lead with trust, not threat data.
AIM B2B by Custom Media Launches GlobalAgility to Deploy Local B2B Marketing Expertise Worldwide
AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
Japan wasn’t behind. B2B buyers just caught up
For 20 years, global CMOs called Japan's B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who'd already made up their minds before sales got involved. Turns out, that process is now the norm in every market.
Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort
Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot
Japan's record $385.9bn M&A wave is reshaping brands and stakeholder trust at scale, and B2B marketing still isn't in the room.
The SaaS Source — June 2026
Japan SaaS June 2026: FLUX raises ¥6bn Series C, PathosLogos ¥3.1bn Series B, GenerativeX ¥650mn Series A, and Sotas closes its ¥1bn first round.
Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion
Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.
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