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Insights by Custom Media
Executive search specialist Darren McKellin on why the best candidates in Japan are never on LinkedIn, how a merit-based culture wins over Japan's seniority system and why hiring for English fluency backfires, plus his biggest lesson for foreign leaders on day one.
Japan's SaaS sector continues to attract strong investment, with fresh funding flowing into AI-powered sustainability, data governance, voice analytics, and customer engagement platforms. Here's a look at the latest startup funding and industry developments.
As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
Japan's cybersecurity market is open, but fear-based pitches keep failing. Here's why winning foreign brands lead with trust, not threat data.
AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
For 20 years, global CMOs called Japan's B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who'd already made up their minds before sales got involved. Turns out, that process is now the norm in every market.
Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
Japan's record $385.9bn M&A wave is reshaping brands and stakeholder trust at scale, and B2B marketing still isn't in the room.
Japan SaaS June 2026: FLUX raises ¥6bn Series C, PathosLogos ¥3.1bn Series B, GenerativeX ¥650mn Series A, and Sotas closes its ¥1bn first round.
Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.
Japan's energy market is opening, but navigating policy, regulatory complexity and investment risk requires more than capital. Here's what new entrants need to know.
Asia AIM Podcast Episode 12 - Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.
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