Category

Content & Creative

Strategy


Share

Catch the Panel Discussion from Our Report Launch Event!

See this engaging and illuminating dialogue for yourself.

Following on the launch of our report, “Insights from the Content Marketing Landscape in Japan,” we’ve released a video of the panel discussion that was held between Stephanie Roberts, head of global communications at Hitachi Industrial Equipment Systems Co., Ltd.; Ross Rowbury, senior managing director and co-head of group corporate communications at Nomura Holdings; and Robert Heldt, CEO of Custom Media. 

Their wide-ranging conversation covers the importance of thought leadership, the role that storytelling can play in content marketing strategies, and the challenges involved in attracting—and holding on to the attention of audiences online. 

You can see the entire video below:

For the full report: https://custom-media.com/blog/insights-from-the-content-marketing-landscape-in-japan/

Read Other Articles

Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat

B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.

Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat

The SaaS Source: March 2026

March 2026's Japan SaaS roundup covers Money Forward's ¥4.18B acquisition of AKASHI, Smart Craft's manufacturing MES funding, Kurashi Tech's AI agents for nursing care, and ATOMica's Series B close.

The SaaS Source: March 2026

Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business, with Andreas Moellmann

Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.

Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business, with Andreas Moellmann