Custom Media Joins MISSION Hubs

The network spans 28 locations and three continents, with Custom Media joining to represent Japan, opening up new avenues to demonstrate the agency’s prowess in the East Asian market.

Custom Media joins an impressive collection of nearly 20 agencies globally, spanning from North America, the UK, China, Germany, Singapore, Malaysia and Vietnam. MISSION’s client list includes Google, Porsche, Citibank, Barclays and Under Armour. 

The ability to learn from and grow with other affiliate agencies within the MISSION Hubs network provides exciting opportunities for Custom Media to showcase its expertise in the Japanese market, share resources and expand their offerings as a truly global agency. 

With the fourth-largest economy globally, Japan continues to offer an array of exciting opportunities across multiple industries. The country’s media landscape is characterized by a unique blend of Japan-specific consumer trends and global practices, making it a dynamic but tricky market to enter from the outside. The intersection between traditional Japanese preferences and rapidly evolving digital innovations creates a complex environment that demands nuance and hypervigilance. For agencies and clients outside Japan, navigating this landscape requires not only expert cultural insight, but a comprehensive understanding of both Japanese and global market trends.

Perfect Partnership for Enhancing Global Strategies

Custom Media acts as an expert bilingual bridge for other agencies and clients looking to enter, expand and succeed in Japan. The Tokyo-based agency specializes in full service B2B digital marketing solutions, content creation and strategic communications. Their client list includes Mori Building, one of Japan’s largest mixed-use property developers; Malvern College, which recently expanded its international portfolio of prestigious schools by opening its 10th overseas campus in Tokyo; the American, British, Canadian and South African chambers of commerce in Japan; and the exclusive Tokyo American Club. 

The agency takes a tailored approach to each client to ensure seamless integration into the Japanese market. This process-driven approach includes thorough market analysis, strategy workshops, ideation and content creation, activation and optimization, ensuring that analytics and social listening inform the success and continued growth of each project.  

MISSION’s client-first approach to marketing complements Custom Media’s process and dedication to humanizing brands through storytelling. Like Custom Media, MISSION prioritizes innovation and creativity to foster long-term partnerships and consistent growth not just for, but with clients. MISSION’s emphasis on collaboration and delving deep for insights is aligned with Custom Media’s evolution into a full-service B2B marketing agency, dedicated to providing clients with in-depth discovery phases at the start of partnerships to ensure full transparency and thorough results.

Custom Media’s induction into MISSION’s global network marks a turning point in the agency’s ability to remain a strong foothold in Japan while cultivating a uniquely comprehensive understanding of global market trends and best practices.

About MISSION

MISSION is a UK-based agency specializing in digital marketing, media and communications, dedicated to transforming brands through innovative and impactful strategies. Leveraging deep industry expertise and a forward-thinking approach, MISSION helps clients achieve their goals and drive growth in a rapidly evolving digital landscape. Discover how MISSION can elevate your brand at TheMission.co.uk 

About Custom Media

​​Custom Media is an award-winning, bilingual (English and Japanese) digital integrated marketing, content creation and strategic communications agency in Tokyo. With a deep understanding of the unique Japanese market, Custom Media provides data-driven, targeted marketing solutions with a solid return-on-investment approach focusing on customer engagement. For inquiries, please email Robert Heldt: robert@custom-media.com