Custom Media Takes Home Two Campaign Asia Awards!

The Custom Media team is thrilled to announce that it has been recognized at Campaign Asia’s prestigious Agency of the Year Awards in two separate categories, winning Silver for Content Marketing and Bronze for B2B Marketing! This marks another milestone for our agency as we continue to deliver innovative and impactful strategies for global businesses in Japan. This is our second consecutive recognition in the content marketing category, after securing Bronze last year.

The Campaign Asia Awards, renowned for recognizing excellence in marketing and advertising across the Asia-Pacific region, celebrate the outstanding achievements of agencies, brands and professionals who push the boundaries of creativity and innovation. With a focus on impactful campaigns that drive business results, the awards showcase the most effective strategies and executions in the marketing industry. Winning a Campaign Asia Award is a prestigious recognition of a company’s ability to deliver exceptional marketing solutions that resonate with audiences and generate measurable success, and the Custom Media team is proud that our efforts have been recognized with two awards.

As a full-service B2B marketing agency, Custom Media’s vision has always been to bridge the gap between Japan and the global market, offering our clients unparalleled insights and marketing strategies tailored to their unique challenges. This year’s wins are a testament to the hard work and dedication of our talented team, whose expertise in content marketing, media buying, digital marketing, public relations and account-based marketing (ABM) has been crucial to our success.

These awards not only acknowledge our agency’s achievements but also serve as a reflection of the trust and collaboration we share with our clients. We look forward to building on this momentum, delivering even greater results in the years to come.

“We’re thrilled to celebrate the success of our transformation from a B2B publisher into a dynamic, full-service B2B agency,” said Robert Heldt, Custom Media’s CEO and Co-founder. “These wins reflect our team’s passion, creativity, and hard work. Our storytelling-driven approach—rooted in our publishing heritage—has become a powerful tool in helping clients connect with their audiences in meaningful ways. By crafting compelling narratives and delivering integrated marketing strategies, we’re not just keeping pace with the fast-changing industry; we’re enabling our clients to thrive, inspire, and lead in their markets.”

At Custom Media, we are on a mission to empower revolutionary industries at the forefront of sustainable innovation, such as AI, clean energy, fintech, healthcare, manufacturing and technology, to spearhead the movement toward a sustainable and equitable future. As the world becomes increasingly more digital, creating meaningful connections has never been more important. Storytelling is at the heart of everything we do; we’re dedicated to supporting the industries that are shaping the future, one impactful story at a time.

Sam Bird, Custom Media’s COO added, “These awards are a huge milestone for us and a reflection of the progress we’ve made in refining our content marketing efforts. Our approach is all about aligning strategy with execution, helping our clients build trust, engage their audiences and achieve real, measurable results. A standout moment for us was the launch of our Insights from the Content Marketing Landscape in Japan report this summer. It gave us valuable insights into the industry and laid the groundwork for even more success in the year ahead. We’re incredibly excited to continue helping our clients amplify their impact and humanize their brands through the power of storytelling, combining data-driven insights with creative execution.”

We’re grateful to Campaign Asia for this recognition, and to our clients and partners for their continued support. These wins would not have been possible without the hard work of our dedicated team and the lasting relationships we’ve built with our clients. Here’s to an exciting future ahead!