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Global Standards

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

Why Japan should change

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

CampaignAsia.com provides a multifaceted view of the vibrant online marketing and communications industry through breaking news, controversial opinions, original brand-sentiment research, and in-depth features.

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Ep. 7 with Ross Rowbury - Building Trust in B2B PR: Earning Attention in the Age of AI 

Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.

Ep. 7 with Ross Rowbury - Building Trust in B2B PR: Earning Attention in the Age of AI 

10 Digital Marketing Trends That Will Define 2026

If 2025 was the year we learned to use AI, 2026 is the year we learn to trust it. Discover the 10 B2B marketing trends defining the future of Japan and Asia—from Agentic AI to the 'Human Premium.

10 Digital Marketing Trends That Will Define 2026