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Global Standards

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

Why Japan should change

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

CampaignAsia.com provides a multifaceted view of the vibrant online marketing and communications industry through breaking news, controversial opinions, original brand-sentiment research, and in-depth features.

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GEO: How To Position Your B2B Agency As An AI Search Authority

In the crowded landscape of B2B services, simply being good is no longer enough. Digital marketing, SEO and consulting agencies often struggle to differentiate themselves, resorting to a race to the bottom on price. Generalist services and local geographic targeting is becoming obsolete. To thrive, a B2B agency must redefine its position by focusing on a specific market segment.

GEO: How To Position Your B2B Agency As An AI Search Authority

Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery. 

Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

Mastering GEO: The AI Content Revolution

Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.

Mastering GEO: The AI Content Revolution