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Global Standards

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

Why Japan should change

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

CampaignAsia.com provides a multifaceted view of the vibrant online marketing and communications industry through breaking news, controversial opinions, original brand-sentiment research, and in-depth features.

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The SaaS Source: May 2025 

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including cross-border startup collaborations, leadership appointments in cloud tech and security enhancements through biometric authentication.

The SaaS Source: May 2025 

Mastering GEO: The Next Frontier in AI-Powered Search

As AI continues to reshape the digital marketing landscape, a new discipline is emerging at the forefront: Generative Engine Optimization (GEO).

Mastering GEO: The Next Frontier in AI-Powered Search

How Can You Achieve B2B Marketing Success on LinkedIn in Japan?

Tapping into the powerhouse of the Japanese B2B market? While LINE remains the dominant social media platform in Japan, there's a valuable opportunity for B2B professionals: LinkedIn.

How Can You Achieve B2B Marketing Success on LinkedIn in Japan?