The Power of Video

March 23, 2017

Using video as a promotional tool has many advantages: It’s easy to consume, impactful, and has a high conversion rate. That’s why it’s considered one of the top three tools for social media marketing. You’d be hard-pressed not to stumble across a video while scrolling through Facebook, Twitter, or Instagram. Constituting 79 percent of all Internet traffic, video is almost certain to make its way onto your screen at some point each day.

In the world of marketing, video is both effective and impactful. Because of this, 96 percent of marketers use it as a tool to promote products and brands. Video makes your content 53 times more likely to land on the first page of search results and increases online sales by 46 percent.

And let’s not forget the value of video in the business world. Seventy five percent of executives watch work-related videos at least once a week, proving its effectiveness in reaching decision makers. In addition, a video’s call to action is visibly strong, with 65 percent of senior executives visiting a vendor after viewing.

One of the most effective tools for marketing in today’s fast-moving media environment, video is becoming one of the easiest ways for businesses to reach their target audience and make a strong impression.

With so many benefits, why not embrace the power of video and make it part of your marketing and communications strategy?

Sources: Forrester Research; Nielsen; Forbes; Tubular Insights; Comscore; Cisco
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