To build brand relationships, get social

May 25, 2016

By Christopher Bryan Jones
Editor-in-chief, The Journal

Ask someone about Twitter, and they might say that it’s just people telling you what they had for lunch. While this may have been true in 2008, it’s no longer the case. If this idea has been limiting the role of social media in your marketing strategy, it’s time to rethink.


In 2016, the effectiveness of social media to reach your target audience cannot be overstated. You must have a presence on Twitter, Facebook, and even Instagram. Depending on your product or service, Pinterest, Snapchat, and others may be critical as well.

Why is social media so important? It’s not simply about the reach. The interaction you have with existing and potential customers through these channels creates a meaningful and personal connection between brand and buyer. It builds trust.

More than 90% of brands now use two or more social media channels; but often this simply means that they have an account and post occasionally. To reap the benefits, you must use these platforms effectively. Whether you need a starting point or want to refine your social media presence, Custom Media’s diverse crew of multi-talented experts—working in English and Japanese—are ready to lend a hand.

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