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Covid-19 Update

To help ensure the safety of our staff and reduce the risk of Covid-19, the Custom Media team will work away from our office from Monday, March 30 until further notice.

To help ensure the safety of our staff and reduce the risk of Covid-19, the Custom Media team will work away from our office from Monday, March 30 until further notice.

As flexible, loyal and committed professionals, we are fully equipped to work remotely and will continue to faithfully serve our clients, colleagues and the business community at normal capacity.

We will keep our normal business hours of 9:30am–6:30pm and contact details:
03-4540-7730
inquiries@custom-media.com

We wish you all well in these very difficult times and please don’t hesitate to ask us if you need our help.

Best wishes,
Robert Heldt
President

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Japan wasn’t behind. B2B buyers just caught up

For 20 years, global CMOs called Japan's B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who'd already made up their minds before sales got involved. Turns out, that process is now the norm in every market.

Japan wasn’t behind. B2B buyers just caught up

Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort

Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.

Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort

Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot

Japan's record $385.9bn M&A wave is reshaping brands and stakeholder trust at scale, and B2B marketing still isn't in the room.

Japan’s $385bn M&A Boom: B2B Marketing’s Biggest Blind Spot