Helping an international school triple its inquiries with a new website
GG International School, located in the Meguro–Shinagawa area, is a school that offers full-day nursery and kindergarten programs, as well as an after-school program, for children ranging in age from six months to 12 years.
They are known for a curriculum that is designed to encourage children’s emerging senses of self, while nurturing intellectual growth, exploration, and socialization in a safe, supportive environment. When GG was looking to create a new website and logo and improve their overall branding to best express the school’s unique qualities, they came to Custom Media.
We chose Custom Media instead of many other advertising agencies because they gave us very flexible proposals with both pricing and project launch date based on our needs and budget. Furthermore, they have many bilingual staff members who could review our website text in English and Japanese. Within a few months of launching the new website, we received three times more inquiries, and we saw a higher quality of leads and improved conversion rate. I have already recommended Custom Media to my friends who own businesses and I will continue to do so.
We consulted closely with GG to get a firm understanding of what their goals and needs were. GG wanted their visual identity to be linked to a number of different academic concepts, and we successfully developed a logo that brought them to life.
In creating their website, we used vibrant images and video footage to give website visitors a sense of what it’s like to be a part of the GG community. Once the website was launched, in order to increase its visibility for affluent expats and foreign families, we created a package of web banners that were posted on the websites for The ACCJ Journal, BCCJ ACUMEN, The Canadian, and INTOUCH.
While providing excellent customer service, we developed a logo and website that far surpassed expectations, helping GG International School share what makes them special with even more potential students and families.