Founded in 2010, GR Japan specializes in Japanese government relations and public affairs, offering a critical communication channel between private and public sectors. Custom Media was tasked with showcasing its professional services and expert team.
As the largest government relations and public affairs firm in Japan, and one with an expanding market, GR Japan felt it was necessary to promote who it is and what it stands for.
The firm wanted to highlight its unique services, values and team members, and show how it was reducing the age gap between older politicians and younger businesspeople.
Along with getting vital permission to record video near government buildings, we helped with scripting the interviews with employees for a comfortable, efficient and professional shoot.
Custom Media presented an integrated approach, with a video that would heighten corporate engagement and offer an emotional connection. We created an informative and interesting product that featured GR Japan’s employees, office, and aims, and depicted a visionary company with a young and dynamic team.
We also published an insightful sponsored article in The ACCJ Journal that provided a useful executive summary of the video.
Needless to say, our client was delighted with the result and very pleased to work with us.