McGill MBA Japan Program wanted to improve its awareness and increase the number and quality of applicants, such as young professionals and experienced business people based in Japan.
Custom Media recommended a multimedia approach. We launched and hosted a dedicated Japan-based website, created bilingual thought-leader content videos interviewing McGill’s visiting faculty on our Business in Japan TV channel, and refreshed its print marketing collateral.
Director, McGill MBA Japan Program, Desautels Faculty of Management of McGill University
On March 31, 2015, McGill University was officially designated as a “location in Japan of a foreign university” by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) in Japan under the category of ‘Campuses in Japan that are formally recognised as educational institutions offering graduate school curricula’.