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BBN Continues To Grow, Adding Two APAC Agencies To Its Partnership

Addition of specialist B2B marketing agencies expands BBN’s global footprint to improve overall offerings to clients around the world.

LONDON, March 26, 2024—BBN, the world’s B2B agency, announced today that it has added two new Asia-Pacific (APAC) agencies to its partnership. Joining BBN are Brew Interactive, a digital marketing agency headquartered in Singapore that focuses on content media and account-based marketing for high growth companies; and, Custom Media, an award-winning full-service B2B agency located in Tokyo that harnesses local and international expertise to bridge the gap between Japan and the world.

“Brew Interactive and Custom Media are fantastic additions to our partnership of agencies,” said Annette Poyser, BBN Executive Director. “Both of these global B2B marketing agencies add depth and breadth to an already incredible partnership. Unlike a traditional network of agencies, BBN is a true partnership where we share information, procedures, and the common goal of how to best serve clients in any corner of the world where they need marketing services. The addition of both of these agencies bolsters BBN’s presence in APAC, a strategic and growing region for B2B marketing.”

“Fifteen years into our existence we are excited about being asked to join such a well-regarded, international marketing partnership,” said Marcus Ho, founder and managing director at Brew Interactive. “While we have seen great success in Singapore and throughout the region since we opened our doors in 2009, we are looking to support our clients as they seek to grow beyond our region. BBN–with its global presence and the reputation of the partnership–is the best way for us to prepare to meet the demands of our current clients in growing internationally and in attracting new clients.” 

“We are delighted to join BBN and look forward to collaborating, contributing and learning from this amazing group of B2B global agencies,” said Robert Heldt, CEO and co-founder of Custom Media. “Custom Media is a full-service B2B agency offering marketing solutions that unite data with creativity. Established in Tokyo in 2008 as a publisher of business magazines for foreign chambers of commerce in Japan, we swiftly expanded our services to include content marketing, creative and design, digital and social. At our core, we are content-creators with a passion to humanize B2B brands through the power of storytelling. Joining BBN is an excellent vehicle to help us in supporting global businesses expand in Japan and Japanese companies expand internationally.”

BBN’s approach is based on offering integrated delivery teams to its international clients, which have in-depth industry experience, technical and creative competencies, as well as geographic coverage. By drawing on an extensive and diverse global talent pool with a variety of highly specialised skill sets from our global partners, BBN is able to give clients a one-agency experience.

Recognised as one of the Top International B2B Marketing Agencies, BBN partners employ more than 1,200 B2B specialists working in 60 offices spanning 29 countries, speaking 35 languages. BBN Partners have more than 500 clients from 23 different B2B sectors generating in excess of $185 million in global billings.

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About BBN Ltd.

BBN is the world’s leading independent partnership of international B2B communication agencies. For more than three decades, agencies across the globe have worked together to develop and utilise a highly effective, uniform and structured approach to brand strategy, public relations, marketing and creative services to ensure award-winning results for clients worldwide. To learn more, go to bbn-international.com.

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