Published on March 2, 2018

Global Standards

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

Why Japan should change

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

CampaignAsia.com provides a multifaceted view of the vibrant online marketing and communications industry through breaking news, controversial opinions, original brand-sentiment research, and in-depth features.

See More Articles

Read Other Articles

Japan wasn’t behind. B2B buyers just caught up

For 20 years, global CMOs called Japan's B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who'd already made up their minds before sales got involved. Turns out, that process is now the norm in every market.

Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort

Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.