Published on March 2, 2018

Global Standards

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

Why Japan should change

Visit Campaign Asia to read what Custom Media President Robert Heldt has to say about corporate Japan and embracing global communication standards.

CampaignAsia.com provides a multifaceted view of the vibrant online marketing and communications industry through breaking news, controversial opinions, original brand-sentiment research, and in-depth features.

See More Articles

Read Other Articles

The SaaS Source — July 2026

Japan's SaaS sector continues to attract strong investment, with fresh funding flowing into AI-powered sustainability, data governance, voice analytics, and customer engagement platforms. Here's a look at the latest startup funding and industry developments.

The Difference Between Capturing Attention and Creating Influence

As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.