The SaaS Source: September 2024
This month’s roundup of news in Japan’s SaaS industry covers the launch of TikTok ad support in NeX-Ray, Comple’s showcase at DX Expo and Incloop’s focus on SME digital transformation.
NeX-Ray Enhances Marketing Capabilities with TikTok Ad Support
On September 23, Fishilcom Co., Ltd. announced that its innovative marketing SaaS, NeX-Ray, now supports TikTok advertising, allowing users to seamlessly integrate and analyze ad performance across platforms. According to the press release from CNET Japan (in Japanese), this new feature enables marketers to consolidate TikTok ad data with other marketing channels, enhancing the evaluation of overall advertising effectiveness. NeX-Ray automates the collection of data and reporting tasks, enabling marketers to focus on core activities and optimize budget allocation. As TikTok continues to grow, especially among younger demographics, NeX-Ray’s integration facilitates real-time data analysis and strategic decision-making, ultimately helping businesses improve their marketing ROI and drive growth. Fishilcom aims to continue delivering innovative solutions that empower companies in the digital marketing landscape.
Comple to Showcase Collection Automation SaaS at DX General EXPO 2024 Autumn Tokyo
ThinQ Healthcare Co., Ltd. will exhibit its collection automation SaaS, “Comple,” at the DX General EXPO 2024 Autumn Tokyo, according to a September 19 report from Excite News (in Japanese). The exhibit will be held from October 1-3, 2024, at Tokyo Big Sight. Launched in October 2023, Comple streamlines internal task requests, significantly reducing labor costs and enhancing employee efficiency. Positive feedback highlights a potential 40 million yen annual savings and a 70% reduction in high performers’ labor hours. Visitors can learn about Comple’s automated reminders and task management capabilities at the event. With over 400 inquiries since its beta release and proven success in large organizations, Comple aims to transform how companies handle internal requests, promoting operational efficiency and digital transformation. Pre-registration for the expo is required for interested attendees.
Okta Identity Summit Tokyo 2024 Redefines Identity and Security Solutions
On September 11, 2024, Okta Japan held the “Okta Identity Summit Tokyo,” featuring a keynote by CEO Takashi Watanabe, who emphasized the distinction between “identity” and traditional ID concepts. MyNavi News reported (in Japanese) that Watanabe defined identity as a comprehensive representation of a person, encompassing various data points, and highlighted the increasing importance of secure logins in a rapidly changing business landscape. Watanabe noted key challenges companies face, including cost optimization, long-term growth and security, often hindered by fragmented technologies. The event showcased the Okta Integration Network, which simplifies SaaS integration, and discussed new product features aimed at enhancing identity security, such as biometric authentication and AI-driven threat protection. With a significant rise in monthly authentications and partnerships in Japan, Okta is committed to strengthening security through collaboration and innovation, responding effectively to evolving digital threats.
freee and SMBC Group Launch Incloop for Enhanced SaaS Support Services
freee and SMBC Group’s Plaritown Co., Ltd. announced the establishment of Incloop, a new company dedicated to providing SaaS implementation support and business process reengineering (BPR) consulting services, according to a report from CNET Japan (in Japanese). Set to commence operations in late September, Incloop aims to facilitate digital transformation for small and medium-sized enterprises (SMEs) facing challenges such as lack of personnel and uncertainty on how to begin the digitization process. Since their partnership began in August 2022, freee and Puraritown have identified a significant demand for comprehensive support that goes beyond merely offering digital services. Incloop will initially focus on implementing freee products while exploring future opportunities to introduce additional SaaS solutions, BPR consulting, and business process outsourcing (BPO) services. The initiative also aims to collaborate with regional financial institutions to enhance digitization efforts for corporate clients.
