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Insights by Custom Media
In the crowded landscape of B2B services, simply being good is no longer enough. Digital marketing, SEO and consulting agencies often struggle to differentiate themselves, resorting to a race to the bottom on price. Generalist services and local geographic targeting is becoming obsolete. To thrive, a B2B agency must redefine its position by focusing on a specific market segment.
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
Our Tokyo-based members at AIM B2B invited PR World Alliance (PRWA) members to join a webinar to learn more about how to increase their presence using Generative Engine Optimization (GEO). Our CEO, Robert Heldt and Content Strategy Director, Ignacio Joshua Dávalos Sosa, highlighted the rapid growth and advancement of AI-driven search platforms and how user behavior is shifting to increased reliance on AI models rather than traditional search engines. If you missed the seminar, you can watch the conversation below.
The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president.
In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry including new collaborations and new SaaS products launching domestically as well as in the US market.
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including SaaS award wins, cloud tech leadership changes and new data on generative AI costs in Japan’s enterprise sector.
New Board Elected and Studio Talk, India, Wins Award of Excellence
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including cross-border startup collaborations, leadership appointments in cloud tech and security enhancements through biometric authentication.
As AI continues to reshape the digital marketing landscape, a new discipline is emerging at the forefront: Generative Engine Optimization (GEO).
Tapping into the powerhouse of the Japanese B2B market? While LINE remains the dominant social media platform in Japan, there's a valuable opportunity for B2B professionals: LinkedIn.
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