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Mastering GEO: The Next Frontier in AI-Powered Search

As AI continues to reshape the digital marketing landscape, a new discipline is emerging at the forefront: Generative Engine Optimization (GEO).

How Can You Achieve B2B Marketing Success on LinkedIn in Japan?

Tapping into the powerhouse of the Japanese B2B market? While LINE remains the dominant social media platform in Japan, there's a valuable opportunity for B2B professionals: LinkedIn.

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including new partnerships, product launches and technology adoptions aimed at improving business operations and organizational growth.

How Security SaaS Companies Can Thrive in Japan’s Booming Cybersecurity Sector

Rising cyber threats, regulatory changes and a growing industry set to exceed $40 billion are opening doors for overseas SaaS security providers in Japan.

AI Agents in Japan’s SaaS Industry

Artificial intelligence is rapidly reshaping industries worldwide, and AI agents are at the forefront of this transformation. These autonomous systems are not only changing how consumers shop and interact with brands—they’re also redefining operational paradigms in the Software as a Service (SaaS) industry.

The SaaS Source: March 2025

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including BOXIL SaaS AWARD winners, as well as insights into corporate bankruptcies and AI-driven marketing innovations.

The SaaS Source: February 2025

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including e-commerce marketplace solutions, employee benefits platforms and digital rewards programs.

Top Cybersecurity Events in Japan for 2025

As cyber threats become increasingly sophisticated, it’s essential for businesses to stay up-to-date on the latest trends, tools and strategies.

SEO vs. GEO: Why Businesses Should Care About Generative Engine Optimization

Now more than ever, businesses need to constantly adapt to maintain a competitive edge. As AI-powered tools redefine how consumers search for and interact with content, traditional strategies must evolve to meet new expectations.

The SaaS Source: January 2025

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including digital adoption platforms, SaaS management solutions and innovative business scheduling automation.

Robert Heldt Returns to Scaling Japan Podcast to Discuss Content Marketing

Dive into this insightful conversation on content marketing and discover what surprised our CEO most about Custom Media’s industry-leading survey.

10 Digital Marketing Trends That Will Define 2025

The new year is shaping up to offer exciting possibilities in digital marketing, with plenty of opportunities in advanced AI tech, evolving consumer preferences and innovative marketing strategies.