The SaaS Source: May 2026
Japan SaaS in May 2026: a ¥3B hospital platform, a hospitality Series A, a sales AI agent and a seed-stage generative AI camera vision startup.
Content & Creative
Insights by Custom Media
Inspired
Agility of Independents. Strength of a Global Network.
As part of AMIN Worldwide, AIM B2B brings together the agility of independent agencies with the reach of a global network, delivering B2B marketing built for Asia and beyond.
Cybersecurity Compliance for Foreign Firms Entering Japan
Japan has a patchwork of cybersecurity laws. From APPI to sector-specific ESPA rules, foreign firms must navigate a complex compliance landscape to build trust.
Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet
Japan's talent shortage is an epidemic, says Dr David Sweet, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong roles.
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
B2B buyers are 60–80% through decisions before contacting you. Trendemon COO Halel Porat explains how AI is reshaping the buyer journey and what marketers must do.
Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business, with Andreas Moellmann
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan, with Sayuri Namiki
Sayuri Namiki unpacks what it really takes to make your brand story land in Japan — beyond translation, into cultural truth and emotional resonance.
Episode 7 - Building Trust in B2B PR: Earning Attention in the Age of AI, with Ross Rowbury
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
Mastering GEO: The AI Content Revolution
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
Robert Heldt Appointed as APAC President for AMIN Worldwide
The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president.
Episode 2 - Navigating Japan’s SaaS Market: Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia
In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
