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Insights by Custom Media
Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
Japan SaaS in May 2026: a ¥3B hospital platform, a hospitality Series A, a sales AI agent and a seed-stage generative AI camera vision startup.
As part of AMIN Worldwide, AIM B2B brings together the agility of independent agencies with the reach of a global network, delivering B2B marketing built for Asia and beyond.
Japan has a patchwork of cybersecurity laws. From APPI to sector-specific ESPA rules, foreign firms must navigate a complex compliance landscape to build trust.
Japan's talent shortage is an epidemic, says Dr David Sweet, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong roles.
B2B buyers are 60–80% through decisions before contacting you. Trendemon COO Halel Porat explains how AI is reshaping the buyer journey and what marketers must do.
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
Sayuri Namiki unpacks what it really takes to make your brand story land in Japan — beyond translation, into cultural truth and emotional resonance.
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president.
