The Difference Between Capturing Attention and Creating Influence
As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
PR & Communication
Insights by Custom Media
Inspired
The SaaS Source — June 2026
Japan SaaS June 2026: FLUX raises ¥6bn Series C, PathosLogos ¥3.1bn Series B, GenerativeX ¥650mn Series A, and Sotas closes its ¥1bn first round.
Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion
Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.
The SaaS Source: May 2026
Japan SaaS in May 2026: a ¥3B hospital platform, a hospitality Series A, a sales AI agent and a seed-stage generative AI camera vision startup.
Agility of Independents. Strength of a Global Network.
As part of AMIN Worldwide, AIM B2B brings together the agility of independent agencies with the reach of a global network, delivering B2B marketing built for Asia and beyond.
Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet
Japan's talent shortage is an epidemic, says Dr David Sweet, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong roles.
The SaaS Source: April 2026
April 2026 Japan SaaS: satellite data backed by NTT Docomo and JR East, a scholarship SaaS Series B, a 3D decision-support platform and construction AI agents.
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
B2B buyers are 60–80% through decisions before contacting you. Trendemon COO Halel Porat explains how AI is reshaping the buyer journey and what marketers must do.
The SaaS Source: March 2026
March 2026 Japan SaaS: Money Forward acquires AKASHI, Smart Craft funds MES manufacturing, Kurashi Tech launches nursing AI agents and ATOMica closes its Series B.
Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business, with Andreas Moellmann
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
The SaaS Source: February 2026
February 2026's Japan SaaS roundup covers the latest innovations, funding rounds and product launches shaping the domestic software landscape.
The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority
Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We'll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.
