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Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We'll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry including new SaaS platforms, seed funding round updates and a new communication service for businesses.
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president.
In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.
