Malaysia Airlines

Airlines / Events / Video

Malaysia Airlines had a very minimal local presence on social media in Japan. It wanted to reach new customers and engage with existing customers across five target groups.

Custom Media was chosen to launch the airline’s Japanese Facebook page, create interesting content, manage daily updates and customer communications and roll out various fan acquisition campaigns.

Visit Malaysia Airlines Japan Facebook page

At the annual JATA fair we conduct interactive competitions to further build awareness and social media buzz.

On Father’s Day we conducted a Token of Love campaign at Narita Airport and captured emotional wishes from passengers.

As a direct result, the airline’s Japanese Facebook page has seen a 300% growth since 2012 and to date is the most active fan base compared with the airline’s other international pages.

BIJ.TV covered Malaysia Airlines’ launch of its delicious “Chef-on-Call” menu that allows passengers order food in advance.
Daiwa Azabudai Building 6F
Azabudai 2-3-3
Minato-ku, Tokyo 106-0041

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Tel: 03-4540-7730
Fax: 03-4540-7731