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Meet Our Team
Global. Diverse. Creative.
Do you have the business knowhow, cutting-edge skills and talent to join us? We look forward to working with you.
CEO and Co-founder
Robert is an accomplished entrepreneur and thought leader with more than 15 years of experience in digital marketing and strategic communications. He advises global brands on their market entry and expansion strategies in Japan. He has a passion for high-quality creative work and delivering strategic marketing solutions with a results-driven approach. He has an MBA from McGill University and a qualification in Digital Transformation Platform Strategies from MIT Sloan.
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Publisher and Co-founder
With extensive knowledge and key contacts from many years in the global print and digital media, Simon leads a diverse team of experienced editors, writers, designers and photographers. Simon is also statutory auditor of The Foreign Correspondents’ Club of Japan, Chairman of the South African Chamber of Commerce in Japan, and serves on the boards of Animal Refuge Kansai, Japan Market Expansion Competition, and The William Adams Club, as well as the Tokyo American Club Nihonbashi Committee.
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Director of Corporate Affairs and Business Development
An award-winning IPO specialist, Masashi was placed on the global recruitment industry's "Hall of Fame" for being the first individual to take two companies to the Tokyo Stock Exchange, and was awarded the industry's highest accolade for his "unrivaled career in the recruitment industry." He has a varied and extensive background in publishing and recruitment, with solid managerial experience.
COO
Sam brings a wealth of experience in both B2B and B2C from an extensive marketing agency career and in-house roles as CMO. He has delivered integrated marcom campaigns across ABM, demand generation, marketing automation, performance marketing, digital, and social for blue-chip, mid-market and startup brands in Japan, APAC, and the UK.
Administrative Assistant
Katsura has worked in the Facilities and Administrative (F&A) field at several Japanese and foreign capital firms in Tokyo for 20 years. She joined Custom Media in 2024 as the Administrative Assistant.
Chief Client Success Officer
With over 14 years of experience in Japan, Jody has helped numerous local and global brands on their cross-border promotions. Guided by her strong background in marketing strategy and brand development, she leads our team to develop strategic, integrated solutions to meet each client’s marketing needs. Being trilingual in English, Japanese, and Chinese, she is also responsible for building networks with other creative agencies across the globe and engaging in joint projects.
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Client Success Manager
Emanuel has over 10 years of experience in marketing localization and project management. He supported the launch of several videogames that sold millions of copies worldwide, and managed the work of large creative and development teams.
Principal Advisor & Client Lead - Digital Sales & Marketing Transformation
David Clement leads digital sales and marketing transformation as Principal Advisor & Client Lead. Drawing on 30+ years of enterprise sales leadership at Oracle, Cisco and Dow Jones, he designs AI-powered revenue ecosystems that integrate marketing, sales operations and automation into unified growth engines. Based in Tokyo, David specializes in cross-border transformation strategies, helping global companies enter Japan and Japanese firms expand internationally.
Client Success Manager
With a decade of experience in strategic communications, Kento specializes in integrated PR, owned media content, and influencer marketing. He creates campaigns that connect across cultures and channels, helping brands engage audiences and strengthen their presence through resonant, results-driven strategies.
Client Success Manager
Yu (Bob) has over 10 years of experience in project management and has spent more than five years at Sony Headquarters leading and executing branding strategies. Notably, he played a key role in the global expansion of the AI-powered dog robot, serving as a bridge between the teams in Japan and the United States to ensure smooth project execution and successful outcomes.
Senior Content & Project Director
Ken has more than 25 years of experience in brand strategy, B2B marketing communication, lead generation, content creation, and sales enablement development. The former Japan country manager of Wunderman, he has worked with a wide array of global IT brands, including IBM, SAP, Dell, Microsoft, HP, and Oracle.
Public Relations Specialist
With 13 years of experience in the public relations sector, Sae has a wide-ranging perspective gained from working in diverse industries such as fashion, cuisine, and real estate. Having worked with both global corporations and startups uniquely positions her to ensure that brand and company messages are effectively communicated to their target audiences.
PR & Media Relations Strategy
With over 20 years of experience in communications and marketing, Anthony is a senior strategist specializing in PR, media relations, and social media across a wide range of B2B and B2C industries and clients. Anthony also provides media training for clients and supports internal employee development.
Japan Senior Campaign Planner
Tomo Ohmura brings more than 20 years of experience in the communication industry, specializing in planning and managing a wide range of projects. His experience spans B2B branding, lead generation, sales enablement, and content creation. Tomo has also played a pivotal role in launching global projects tailored to the Japanese market, offering strategic insight and execution.
Client Success Specialist
Ayako has over 5 years of experience in project management, having led projects across a wide range of industries. With clear and flexible communication, Ayako accurately identifies client needs and contributes through effective project coordination and delivering optimal results.
Client Success Specialist
Razita is a project coordinator who moved to Japan in 2019. With a background in International Relations and International Culture, Razita brings a global perspective to her work. She recently graduated from a Japanese university and is fluent in three languages, allowing for effective cross-cultural communication. During her internship at Shuppansha Publishing, she worked as a video editor for a Japanese language textbook, gaining multimedia skills and industry insights. Her language proficiency, cultural awareness, and hands-on experience make her a strong asset in any multicultural project coordination role.
Managing Director - Media
Ed is the Sales Director for INTOUCH, the lifestyle magazine of the Tokyo American Club. He also serves as a Community Builder at GoConnect.jp, the leading resource for lifestyle and business information within Tokyo's expat community. Additionally, Ed is the Business Development Director at Japan Luxury Lifestyle, a content platform that showcases prestigious property listings, articles on upscale trends, and insights into luxurious living in Japan.
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Design Director
With a solid foundation from the School of Visual Arts (SVA) in both New York City and over a decade of professional experience spanning New York and Tokyo, Michael is skilled in developing impactful visuals that enhance brand storytelling across both digital and print media. With a strong understanding of both English and Japanese, Michael seamlessly translates client messaging into clear, compelling visuals that resonate with diverse audiences.
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Chief Strategy Officer
Yosuke brings 25+ years of expertise in market research, advertising, branding, and public relations where he built and led a pioneering team that merged research, design, and editorial into two key disciplines: Insights & Planning and Digital Creative. With experience spanning Asia, Europe, the Middle East, and the U.S., Yosuke guided global brands in shaping their identities and connecting with audiences in meaningful ways.
Marketing Programs Director
With more than 15 years of experience in B2B and B2C marketing specializing in SEO, Paid Media, and ABM strategies, Ignacio has successfully collaborated with global brands such as L’Oréal, Oracle-NetSuite, Lionbridge, and Gengo. His expertise lies in driving revenue growth and optimizing website performance across diverse channels for clients in Japan and globally.
Digital Marketing Coordinator
Aeris moved to Japan in 2020 to pursue a degree in Strategy Management and Organization. As a Digital Marketing Coordinator, she combines creativity, analytical skills, and design expertise to develop impactful campaigns that align with client goals and resonate with target audiences. Aeris is all about creating work that connects, inspires, and delivers real value.
CTO
With a background spanning more than 15 years in user-focused digital solutions, Brian now leads Custom Media’s creative delivery team. Managing expertise across web, graphics, video, and digital marketing, he is dedicated to unifying client goals into actionable, integrated solutions.
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Web Director
With more than 15 years of expertise in website direction, design, and development, Devin specializes in creating impactful digital experiences that align with both client objectives and audience needs. Having spent seven years immersed in the Japanese market, he has a deep understanding of Japanese design principles and user preferences, making him uniquely skilled at bridging the gap between global brands and local audiences.
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Web Developer
Oscar hails from the south of England and came to Japan in late 2022. He's always been fascinated by creating things—whether plastic models, games, or websites. Specializing in back-end development, he's responsible for developing, deploying, and maintaining our clients' websites, harnessing a cutting-edge approach to deliver outstanding results.
Creative Director
Shinya is a Tokyo-based Creative Director with over two decades of experience in visual communication, brand storytelling, and creative strategy. Driven by a fascination with how people perceive the world, his cognitive, human-centric approach guides viewers' focus to key messages and influences their perception of a brand. Prior to joining Custom Media, Shinya established and led the creative production team at the world's largest independent integrated communications firm. There, he served a diverse range of clients, including those in B2B, B2C, Healthcare, Finance, and Government sectors.