Blog

The SaaS Source: July 2024

This month’s roundup of news in Japan’s SaaS industry covers significant advancements in AI SaaS platforms, new payment technologies and notable industry awards.

Catch the Panel Discussion from Our Report Launch Event!

See this engaging and illuminating dialogue for yourself.

The SaaS Source: June 2024

This month’s roundup of news in the software-as-a-service (SaaS) industry in Japan covers the launch of new platforms and major venture capital investments.

The Craft of Content

Marketing workshop guides young executives in shaping compelling brand stories

Custom Media Launches Content Marketing Report

Insightful survey reveals insights from the Japanese media landscape

Insights from the Content Marketing Landscape in Japan

Explore the latest trends and key insights in Japan’s content marketing landscape, including the importance of storytelling, challenges, generative AI adoption, and strategies for success.

Navigating the Brave New World of a Cookieless Future

Cookies have been a crucial part of digital marketing for years, giving marketers the ability to track, target and engage users online with pinpoint accuracy.

Humanizing B2B Brands in Japan: How to Leverage the Power of Storytelling in PR Strategies

In the realm of business-to-business (B2B) PR and marketing, especially in a culturally rich and nuanced market such as Japan, conventional wisdom often emphasizes a rational and data-driven approach.

The SaaS Source: April 2024

This month’s look at the software-as-a-service (SaaS) industry in Japan features leading companies making appearances at major trade shows and delivering talks.

10 Questions You Should Answer for B2B Success in Japan

As the second-largest economy in Asia, Japan offers great potential for European businesses that are looking to expand with their B2B products and services.