Blog

Custom Media Takes Home Two Campaign Asia Awards!

We're honored to follow up last year’s Content Marketing award with two new wins.

Partner Marketing in Japan: Strategies for Success

What is partner marketing and how does one successfully go about adapting it to the Japanese market?

The SaaS Source: November 2024

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including AI solutions, support programs and startup exhibitions.

The SaaS Source: October 2024

This month’s roundup of news from Japan’s SaaS industry includes innovative solutions showcased at Japan IT Week 2024, revolutionary product implementations and a notable anniversary.

Mastering Account-Based Marketing in Japan

In today’s competitive B2B landscape, Account-Based Marketing (ABM) has emerged as a key strategy, one that can be especially powerful in the Japanese market when applied correctly.

The SaaS Source: September 2024

This month’s roundup of news in Japan’s SaaS industry covers the launch of TikTok ad support in NeX-Ray, Comple’s showcase at DX Expo and Incloop’s focus on SME digital transformation.

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.

The SaaS Source: August 2024

This month’s roundup of news in Japan’s SaaS industry covers key developments including advancements in AI-powered SaaS platforms, enhanced payment technologies and ongoing security challenges.

Content Optimization Best Practices for SEO Success

Last week we discussed how Google Search Console (GSC) can help you create relevant content. This week, we’ll cover how to use the tool to keep your content visible.

From Data to Dominance: Using Google Search Console for Killer Content Ideas

The ever-evolving digital landscape continues to create increasingly accessible and accurate tech that is all too easy to take advantage of. If you’re not already using Google Search Console (GSC), here’s why you should.

Unleashing AI: The Do's and Don'ts of Using Machine Learning for Content Marketing

Leveraging AI tools can significantly enhance efficiency and effectiveness for marketing strategies, but how can we benefit from the convenience of AI without compromising the quality of our work?