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Insights By Custom Media

Inspired


Insights By Custom Media

Inspired


GEO: How To Position Your B2B Agency As An AI Search Authority

Published on October 6, 2025

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Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery. 

Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

Mastering GEO: The AI Content Revolution

Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.

Mastering GEO: The AI Content Revolution

Mastering GEO: An AIM B2B and PRWA Webinar

Our Tokyo-based members at AIM B2B invited PR World Alliance (PRWA) members to join a webinar to learn more about how to increase their presence using Generative Engine Optimization (GEO). Our CEO, Robert Heldt and Content Strategy Director, Ignacio Joshua Dávalos Sosa, highlighted the rapid growth and advancement of AI-driven search platforms and how user behavior is shifting to increased reliance on AI models rather than traditional search engines. If you missed the seminar, you can watch the conversation below.

Mastering GEO: An AIM B2B and PRWA Webinar

Robert Heldt Appointed as APAC President for AMIN Worldwide

The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president.

Robert Heldt Appointed as APAC President for AMIN Worldwide

Episode 2 - Navigating Japan’s SaaS Market: Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia

In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.

Episode 2 - Navigating Japan’s SaaS Market: Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia

The SaaS Source: August 2025 

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry including new collaborations and new SaaS products launching domestically as well as in the US market.

The SaaS Source: August 2025 

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Interviews

Interview: Robert Heldt

The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.

Interview: Robert Heldt

Interview: Simon Farrell

I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.

Interview: Simon Farrell

Meet Custom Media's Strategic Account Director

I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.

Meet Custom Media's Strategic Account Director

News

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers. 

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media Launches Content Marketing Report

Insightful survey reveals insights from the Japanese media landscape

Custom Media Launches Content Marketing Report

Custom Media Wins Gold and Bronze at London Awards

Creative marketing and communications agency Custom Media won two top prizes at the annual Digital Impact Awards Asia.

Custom Media Wins Gold and Bronze at London Awards