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Insights By Custom Media

Inspired


Insights By Custom Media

Inspired


The SaaS Source: May 2025 

Published on May 28, 2025

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Mastering GEO: The Next Frontier in AI-Powered Search

As AI continues to reshape the digital marketing landscape, a new discipline is emerging at the forefront: Generative Engine Optimization (GEO).

Mastering GEO: The Next Frontier in AI-Powered Search

How Can You Achieve B2B Marketing Success on LinkedIn in Japan?

Tapping into the powerhouse of the Japanese B2B market? While LINE remains the dominant social media platform in Japan, there's a valuable opportunity for B2B professionals: LinkedIn.

How Can You Achieve B2B Marketing Success on LinkedIn in Japan?

The SaaS Source: April 2025 

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including new partnerships, product launches and technology adoptions aimed at improving business operations and organizational growth.

The SaaS Source: April 2025 

How Security SaaS Companies Can Thrive in Japan’s Booming Cybersecurity Sector 

Rising cyber threats, regulatory changes and a growing industry set to exceed $40 billion are opening doors for overseas SaaS security providers in Japan.

How Security SaaS Companies Can Thrive in Japan’s Booming Cybersecurity Sector 

AI Agents in Japan’s SaaS Industry

Artificial intelligence is rapidly reshaping industries worldwide, and AI agents are at the forefront of this transformation. These autonomous systems are not only changing how consumers shop and interact with brands—they’re also redefining operational paradigms in the Software as a Service (SaaS) industry.

AI Agents in Japan’s SaaS Industry

The SaaS Source: March 2025 

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including BOXIL SaaS AWARD winners, as well as insights into corporate bankruptcies and AI-driven marketing innovations.

The SaaS Source: March 2025 

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Interviews

Interview: Robert Heldt

The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.

Interview: Robert Heldt

Interview: Simon Farrell

I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.

Interview: Simon Farrell

Meet Custom Media's Strategic Account Director

I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.

Meet Custom Media's Strategic Account Director

News

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers. 

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media Launches Content Marketing Report

Insightful survey reveals insights from the Japanese media landscape

Custom Media Launches Content Marketing Report

Custom Media Wins Gold and Bronze at London Awards

Creative marketing and communications agency Custom Media won two top prizes at the annual Digital Impact Awards Asia.

Custom Media Wins Gold and Bronze at London Awards