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Insights By Custom Media

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AI Agents in Japan’s SaaS Industry

Artificial intelligence is rapidly reshaping industries worldwide, and AI agents are at the forefront of this transformation. These autonomous systems are not only changing how consumers shop and interact with brands—they’re also redefining operational paradigms in the Software as a Service (SaaS) industry.

AI Agents in Japan’s SaaS Industry

The SaaS Source: March 2025 

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including BOXIL SaaS AWARD winners, as well as insights into corporate bankruptcies and AI-driven marketing innovations.

The SaaS Source: March 2025 

The SaaS Source: February 2025 

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including e-commerce marketplace solutions, employee benefits platforms and digital rewards programs.

The SaaS Source: February 2025 

Top Cybersecurity Events in Japan for 2025

As cyber threats become increasingly sophisticated, it’s essential for businesses to stay up-to-date on the latest trends, tools and strategies.

Top Cybersecurity Events in Japan for 2025

SEO vs. GEO: Why Businesses Should Care About Generative Engine Optimization

Now more than ever, businesses need to constantly adapt to maintain a competitive edge. As AI-powered tools redefine how consumers search for and interact with content, traditional strategies must evolve to meet new expectations.

SEO vs. GEO: Why Businesses Should Care About Generative Engine Optimization

The SaaS Source: January 2025

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including digital adoption platforms, SaaS management solutions and innovative business scheduling automation.

The SaaS Source: January 2025

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Interviews

Interview: Robert Heldt

The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.

Interview: Robert Heldt

Interview: Simon Farrell

I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.

Interview: Simon Farrell

Meet Custom Media's Strategic Account Director

I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.

Meet Custom Media's Strategic Account Director

News

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers. 

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media Launches Content Marketing Report

Insightful survey reveals insights from the Japanese media landscape

Custom Media Launches Content Marketing Report

Custom Media Wins Gold and Bronze at London Awards

Creative marketing and communications agency Custom Media won two top prizes at the annual Digital Impact Awards Asia.

Custom Media Wins Gold and Bronze at London Awards