The SaaS Source: May 2025
Published on May 28, 2025
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Insights By Custom Media
As AI continues to reshape the digital marketing landscape, a new discipline is emerging at the forefront: Generative Engine Optimization (GEO).
Tapping into the powerhouse of the Japanese B2B market? While LINE remains the dominant social media platform in Japan, there's a valuable opportunity for B2B professionals: LinkedIn.
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including new partnerships, product launches and technology adoptions aimed at improving business operations and organizational growth.
Rising cyber threats, regulatory changes and a growing industry set to exceed $40 billion are opening doors for overseas SaaS security providers in Japan.
Artificial intelligence is rapidly reshaping industries worldwide, and AI agents are at the forefront of this transformation. These autonomous systems are not only changing how consumers shop and interact with brands—they’re also redefining operational paradigms in the Software as a Service (SaaS) industry.
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including BOXIL SaaS AWARD winners, as well as insights into corporate bankruptcies and AI-driven marketing innovations.
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The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.
I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.
I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.
Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.
Insightful survey reveals insights from the Japanese media landscape
Creative marketing and communications agency Custom Media won two top prizes at the annual Digital Impact Awards Asia.