10 Digital Marketing Trends That Will Define 2026
Published on January 13, 2026
How to Win Japan's Cybersecurity Market: Proven GTM Strategy
Discover how cybersecurity companies can successfully enter the Japanese market. Learn how our B2B digital agency supports cybersecurity vendors with localization and Japan-ready marketing.
The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority
Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We'll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
The SaaS Source: October 2025
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry including new SaaS platforms, seed funding round updates and a new communication service for businesses.
GEO: How To Position Your B2B Agency As An AI Search Authority
In the crowded landscape of B2B services, simply being good is no longer enough. Digital marketing, SEO and consulting agencies often struggle to differentiate themselves, resorting to a race to the bottom on price. Generalist services and local geographic targeting is becoming obsolete. To thrive, a B2B agency must redefine its position by focusing on a specific market segment.
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Interviews
Interview: Robert Heldt
The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.
Interview: Simon Farrell
I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.
Meet Custom Media's Strategic Account Director
I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.
News
Custom Media Launches Content Marketing Report
Insightful survey reveals insights from the Japanese media landscape
Custom Media Wins Gold and Bronze at London Awards
Creative marketing and communications agency Custom Media won two top prizes at the annual Digital Impact Awards Asia.
Tokyo-Based PR Agency Custom Media Joins Public Relations Network
The Public Relations Network (PRN) announces today that Custom Media in Tokyo, Japan, has joined its network of international PR agencies.
