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Insights By Custom Media
Insights By Custom Media
Published on August 6, 2026
As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
Japan's cybersecurity market is open, but fear-based pitches keep failing. Here's why winning foreign brands lead with trust, not threat data.
AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
For 20 years, global CMOs called Japan's B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who'd already made up their minds before sales got involved. Turns out, that process is now the norm in every market.
Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
Japan's record $385.9bn M&A wave is reshaping brands and stakeholder trust at scale, and B2B marketing still isn't in the room.
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The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.
I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.
I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.
AIM B2B by Custom Media has announced the creation of GlobalAgility to unite seven independent agencies and offer an exciting alternative to traditional networks and local B2Bs by building bespoke international teams around clients rather than using fixed network structures.
Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.
Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.
