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Insights By Custom Media
Insights By Custom Media
Published on July 4, 2025
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including SaaS award wins, cloud tech leadership changes and new data on generative AI costs in Japan’s enterprise sector.
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including cross-border startup collaborations, leadership appointments in cloud tech and security enhancements through biometric authentication.
As AI continues to reshape the digital marketing landscape, a new discipline is emerging at the forefront: Generative Engine Optimization (GEO).
Tapping into the powerhouse of the Japanese B2B market? While LINE remains the dominant social media platform in Japan, there's a valuable opportunity for B2B professionals: LinkedIn.
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including new partnerships, product launches and technology adoptions aimed at improving business operations and organizational growth.
Rising cyber threats, regulatory changes and a growing industry set to exceed $40 billion are opening doors for overseas SaaS security providers in Japan.
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The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.
I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.
I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.
Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.
Insightful survey reveals insights from the Japanese media landscape
Creative marketing and communications agency Custom Media won two top prizes at the annual Digital Impact Awards Asia.
