Insights By Custom Media

Inspired

Insights By Custom Media

Inspired

PR World Alliance Hosts General Assembly Meeting for the First Time in Tokyo

New Board Elected and Studio Talk, India, Wins Award of Excellence

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including cross-border startup collaborations, leadership appointments in cloud tech and security enhancements through biometric authentication.

Mastering GEO: The Next Frontier in AI-Powered Search

As AI continues to reshape the digital marketing landscape, a new discipline is emerging at the forefront: Generative Engine Optimization (GEO).

How Can You Achieve B2B Marketing Success on LinkedIn in Japan?

Tapping into the powerhouse of the Japanese B2B market? While LINE remains the dominant social media platform in Japan, there's a valuable opportunity for B2B professionals: LinkedIn.

The SaaS Source: April 2025

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including new partnerships, product launches and technology adoptions aimed at improving business operations and organizational growth.

How Security SaaS Companies Can Thrive in Japan’s Booming Cybersecurity Sector

Rising cyber threats, regulatory changes and a growing industry set to exceed $40 billion are opening doors for overseas SaaS security providers in Japan.

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Interviews

Interview: Robert Heldt

The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.

Interview: Simon Farrell

I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.

Meet Custom Media's Strategic Account Director

I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.

News

Custom Media Creates Etihad Airways’ LINE Account for Japan

Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.