Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan, with Sayuri Namiki
Published on February 27, 2026
Episode 7 - Building Trust in B2B PR: Earning Attention in the Age of AI, with Ross Rowbury
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
10 Digital Marketing Trends That Will Define 2026
If 2025 was the year we learned to use AI, 2026 is the year we learn to trust it. Discover the 10 B2B marketing trends defining the future of Japan and Asia—from Agentic AI to the 'Human Premium.
How to Win Japan's Cybersecurity Market: Proven GTM Strategy
Discover how cybersecurity companies can successfully enter the Japanese market. Learn how our B2B digital agency supports cybersecurity vendors with localization and Japan-ready marketing.
The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority
Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We'll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.
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Interviews
Interview: Robert Heldt
The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.
Interview: Simon Farrell
I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.
Meet Custom Media's Strategic Account Director
I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.
News
Custom Media Creates Etihad Airways’ LINE Account for Japan
Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.
Custom Media Launches Content Marketing Report
Insightful survey reveals insights from the Japanese media landscape
Custom Media Wins Gold and Bronze at London Awards
Creative marketing and communications agency Custom Media won two top prizes at the annual Digital Impact Awards Asia.
