The Difference Between Capturing Attention and Creating Influence
As AI makes content easier to create, influence becomes harder to earn. This article explores why trust, not attention, is what ultimately shapes B2B purchasing decisions.
Branding
Insights by Custom Media
Inspired
Episode 13 – Decoding the Hidden Rules of Japanese Business with Richard Mort
Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
Custom Media’s AIM B2B Launches South Korea Office to Support Growing Demand for Market Entry and Expansion
Tokyo-based B2B agency strengthens its presence in Seoul to help global companies accelerate growth in the region.
Episode 12 – Marketing Transformation in the AI Era: Storytelling, Trust, and Leadership with Dr. Laura Bonamici
Asia AIM Podcast Episode 12 - Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.
Agility of Independents. Strength of a Global Network.
As part of AMIN Worldwide, AIM B2B brings together the agility of independent agencies with the reach of a global network, delivering B2B marketing built for Asia and beyond.
Cybersecurity Compliance for Foreign Firms Entering Japan
Japan has a patchwork of cybersecurity laws. From APPI to sector-specific ESPA rules, foreign firms must navigate a complex compliance landscape to build trust.
Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet
Japan's talent shortage is an epidemic, says Dr David Sweet, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong roles.
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
B2B buyers are 60–80% through decisions before contacting you. Trendemon COO Halel Porat explains how AI is reshaping the buyer journey and what marketers must do.
Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business, with Andreas Moellmann
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
Episode 8 – Beyond Translation: How to Make Your Brand Story Work in Japan, with Sayuri Namiki
Sayuri Namiki unpacks what it really takes to make your brand story land in Japan — beyond translation, into cultural truth and emotional resonance.
Episode 7 - Building Trust in B2B PR: Earning Attention in the Age of AI, with Ross Rowbury
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
