Japan Tech Industry Insights

Insights by Custom Media

Inspired

The software-as-a-service (SaaS) industry in Japan is robust and growing. According to the latest figures from Statista, revenue in the Japanese SaaS market is projected to reach ¥1.18 trillion in 2023. And looking ahead, it is expected to show an annual growth rate of 10.1% between 2023 and 2028, leading to a market volume of ¥1.91 trillion by 2028. If you’re looking for the latest news and trends in the Japanese SaaS industry, you can find them here.

The SaaS Source: October 2023

Here’s the latest from the software-as-a-service (SaaS) industry in Japan, featuring everything from domestic startups to overseas companies entering the local market.

The SaaS Source: September 2023

These are some of the stories that have been drawing attention among Japan SaaS insiders in the past month.

The SaaS Source: August 2023

A roundup of some of the most recent stories in the SaaS and tech fields in Japan.

B2B Building Blocks for Success in the Japanese Market

We explore some of the key ways B2B brands can achieve their goals in Japan, and share some of the success stories that Custom Media has played a role in creating.

The SaaS Source: June 2023

Here's our lineup of the latest software-as-a-service (SaaS) news from Japan, ahead of the launch of a new newsletter dedicated to the subject.

Overseas SaaS Firms Can Combat the Challenges Japanese Companies Face in Embracing Change

We explore how global SaaS companies can help overcome the barriers Japanese companies face in adopting new software.

How Storytelling in B2B Marketing Builds Relationships and Drives Results

Exploring the ways that compelling narratives can wield a major influence on your B2B marketing campaigns.

Security SaaS Companies Can Provide Solutions and Find Success in Japan

These are some of the factors that are opening up opportunities in the Japan market for overseas SaaS security companies.

Digital Transformation in Japan Offers a Wealth of Opportunities for International SMEs

We explore areas where overseas SMEs that are offering innovative digital products can find opportunities in Japan, and explain how Custom Media can help them succeed here.

The Japan Market Is an Open Field for B2B SaaS HR Companies

We take a look at the HR sector within the B2B SaaS industry in Japan and examine some of the trends that are influencing the fast-growing area.

Why Japan’s B2B SaaS Market Is Booming

In this article, we will examine some of the top B2B SaaS sectors in Japan and explore where the opportunities lie for companies looking to enter this market.