Strategy
Insights by Custom Media
Inspired
Cybersecurity Compliance for Foreign Firms Entering Japan
Entering Japan's market means navigating a patchwork of cybersecurity laws, from the far-reaching APPI to sector-specific ESPA requirements. Unlike the US or EU, Japan has no single overarching framework, making compliance both nuanced and critical. For foreign firms, getting it right isn't just a legal obligation. It's the foundation of trust in one of the world's most reputation-driven business environments.
Episode 11 – Japan’s Talent “Epidemic” (and How to Fix It), with Dr. David Sweet
Japan’s talent shortage is not a pipeline problem. It is, in David Sweet’s words, an epidemic and most foreign companies are making it worse by using the wrong tools and hiring for the wrong tasks.
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
B2B buyers are already 60 to 80% through their decision before they ever contact your team. In Episode 10 of the Asia AIM Podcast, Trendemon COO Halel Porat explains how the rise of AI is reshaping the B2B buyer journey and what marketers need to do right now to stay visible.
Episode 9 – Beyond Marketing: Why Your Brand Should Run the Business, with Andreas Moellmann
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
Episode 7 - Building Trust in B2B PR: Earning Attention in the Age of AI, with Ross Rowbury
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
10 Digital Marketing Trends That Will Define 2026
If 2025 was the year we learned to use AI, 2026 is the year we learn to trust it. Discover the 10 B2B marketing trends defining the future of Japan and Asia—from Agentic AI to the 'Human Premium.
How to Win Japan's Cybersecurity Market: Proven GTM Strategy
Discover how cybersecurity companies can successfully enter the Japanese market. Learn how our B2B digital agency supports cybersecurity vendors with localization and Japan-ready marketing.
The Master GEO Strategy: Positioning Your B2B Brand as an AI Search Authority
Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We'll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.
Episode 4 – One Region, Many Markets: Maximizing the Impact of Global Campaigns in Japan and Rest of APAC with Vivien Dao
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
