Insights by Custom Media
B2B buyers are 60–80% through decisions before contacting you. Trendemon COO Halel Porat explains how AI is reshaping the buyer journey and what marketers must do.
Most leadership teams treat brand as a cost. Andreas Moellmann reveals why your brand should be a decision-making system that runs the business.
Sayuri Namiki unpacks what it really takes to make your brand story land in Japan — beyond translation, into cultural truth and emotional resonance.
Learn how building trust in B2B PR requires authenticity and adapting to AI. Ross Rowbury shares strategies for earning attention in the age of answer engines.
If 2025 was the year we learned to use AI, 2026 is the year we learn to trust it. Discover the 10 B2B marketing trends defining the future of Japan and Asia—from Agentic AI to the 'Human Premium.
Discover how cybersecurity companies can successfully enter the Japanese market. Learn how our B2B digital agency supports cybersecurity vendors with localization and Japan-ready marketing.
Hosted by our Content Strategy Director Ignacio Davalos, a specialist in Entity Clarity for generative models, and COO Sam Bird, a recognized leader in global B2B content acceleration. We'll show you the essential technical and content strategies that position your B2B brand as an objective, trusted authority.
In Episode 4 of the Asia AIM Podcast, AIM B2B CEO Robert Heldt sits down with Vivien Dao, Growth Marketing Lead for Asia Pacific and Japan at a Leader Cybersecurity Global company, to unpack what it truly takes to drive effective growth marketing in the region.
In the crowded landscape of B2B services, simply being good is no longer enough. Digital marketing, SEO and consulting agencies often struggle to differentiate themselves, resorting to a race to the bottom on price. Generalist services and local geographic targeting is becoming obsolete. To thrive, a B2B agency must redefine its position by focusing on a specific market segment.
During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.
Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.
