Blog

For industry insight and what makes us tick, check out our blog.

All Eyes on Visual Search

All Eyes on Visual Search

We predicted visual search in our roundup of digital marketing trends to watch last year, which is showing no sign of slowing down in 2020.

Back to Normal with 25% off Safe Videos

Back to Normal with 25% off Safe Videos

As businesses and leaders navigate the new normal and return to a safe work environment, professionally made videos can help effectively communicate their key messages.

Your Webinar Solution

Your Webinar Solution

Our creative Webinars help you reach staff, clients and other stakeholders in seamless and simple fashion for clear communication and mutual understanding across cultures, languages and borders.

Welcome to Connect!

Welcome to Connect!

Connect is a dedicated digital marketplace offering SMEs, entrepreneurs, independent businesses and other local companies in Japan much-needed free visibility and valuable promotion.

Covid-19 Update

Covid-19 Update

To help ensure the safety of our staff and reduce the risk of Covid-19, the Custom Media team will work away from our office from Monday, March 30 until further notice.

Why Marketing Matters in a Crisis

Why Marketing Matters in a Crisis

Amidst the challenges of the Covid-19 crisis, there is also the opportunity for companies to innovate and connect more deeply with their customers. And one of the most important tools these businesses have in reaching those customers is marketing.

Meet Custom Media's Staff Writer

Meet Custom Media's Staff Writer

I write articles for The ACCJ Journal, BCCJ ACUMEN, and The Canadian. Different articles require different procedures—one day I may need to go and interview someone for an advertorial, and the next I could be attending a chamber event. It keeps me on my toes!

Five Digital Marketing Trends to Watch in 2020

Five Digital Marketing Trends to Watch in 2020

In looking at the trends that will be shaping digital marketing in 2020, a recurring theme stands out—forming an easy and personal connection to the consumer. With the new year—and decade—under way, we wanted to share some of the key strategies and approaches that companies around the world will be using in the months to come.

Custom Media Client Wins Top Global Tourism Award in London

Custom Media Client Wins Top Global Tourism Award in London

Sengan-en, Shoko Shuseikan Museum, and Shimadzu Satsuma Kiriko Glassworks of Kagoshima Prefecture have won Silver Prize in the World’s Best Attraction category of the 2019 International Travel & Tourism Awards (ITTA) at the World Travel Market (WTM).

Video Is King

Video Is King

Video is more valuable to online marketing than ever before. The question is, with so many different platforms, where should your brand be?

Micro-Influencers Have Major Power

Micro-Influencers Have Major Power

When it comes to SNS influencers, there are the superstars of the world—those with more than 1 million followers—who command high fees for posts that can reach an extremely wide audience. But more and more, smart marketers are leaning towards a different type of influencer.

Pay Attention to Voice-Based Search

Pay Attention to Voice-Based Search

With products such as Amazon Echo and Google Home finding their way into more households and apps increasingly offering voice-based search, consumers are getting much more comfortable speaking to their devices. This is gradually changing the way that brands need to reach out to potential consumers.

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