Blog

Learn how this quickly developing technology can help your business communicate with current and potential customers.

Great thinkers such as Albert Einstein, Bill Gates and Stephen Hawking often praised the human ability to adapt, and the new normal has shown that effectively responding to change is crucial. Custom Media has adapted quickly and skillfully by moving to exciting new premises. 

For both business and personal purposes, the ability to communicate virtually is of paramount importance. This is where Clubhouse—an audio-based communication platform—comes in.

Although it may take months, or even years, before we overcome the Covid-19 pandemic, the effects that it will have on the business world will persist long after the threat of the virus has abated.

On November 6–7 at Kamiyacho Trust Tower, the first public exhibition for international residents was held—Expat Expo Tokyo 2020. Custom Media’s recently rebranded platform GoConnect made its public debut at the event, with lots of giveaways from the platform and its Partners, as well as a raffle in support of a very worthy charity.

In March, we launched Connect by CM—a free digital marketplace platform to support local businesses economically hit the hardest by Covid-19, as an extension of the Custom Media website. Constantly innovating and adding new features by listening to our Members and Partners, the platform quickly grew beyond its earlier purpose.

I am mainly helping my Japanese clients to effectively access global audiences. Custom Media is based in Japan, and many of our customers are international executives living in Japan. They often play the role of an “international window,” since they are influencing people and frequently liaising with their counterparts back in their home countries.

Tokyo-based Custom Media has been named overall winner of the Best Corporate Social Responsibility category at the 2020 Best Business Awards, for its Connect initiative to help local businesses and charities worldwide affected by Covid-19.

In our rapidly evolving digital ecosystem, it's no longer enough for an individual or organization to promote themselves with a great looking website. How do you stand out from the pack?

If you’re spending any time on social media these days, you’re likely to be seeing shoppable posts. For many brands, they’re proving to be an excellent way to mix their social media strategy and e-commerce efforts.

We predicted visual search in our roundup of digital marketing trends to watch last year, which is showing no sign of slowing down in 2020.

As businesses and leaders navigate the new normal and return to a safe work environment, professionally made videos can help effectively communicate their key messages.