Blog

There are many reasons why brands and businesses should utilize UGC in an effective way. Not only does it promote your brand, it helps expand your presence on social media, instills trust in your target audience and boosts overall sales.

What are the potential pitfalls that brands and businesses face in relation to being associated with this year's Games?

Are you a business or brand looking to succeed in the Japanese market? These are some crucial dynamics you'll want to keep in mind.

The design area is not something that is set in stone—it is constantly evolving.

Learn how this quickly developing technology can help your business communicate with current and potential customers.

Great thinkers such as Albert Einstein, Bill Gates and Stephen Hawking often praised the human ability to adapt, and the new normal has shown that effectively responding to change is crucial. Custom Media has adapted quickly and skillfully by moving to exciting new premises. 

For both business and personal purposes, the ability to communicate virtually is of paramount importance. This is where Clubhouse—an audio-based communication platform—comes in.

Although it may take months, or even years, before we overcome the Covid-19 pandemic, the effects that it will have on the business world will persist long after the threat of the virus has abated.

On November 6–7 at Kamiyacho Trust Tower, the first public exhibition for international residents was held—Expat Expo Tokyo 2020. Custom Media’s recently rebranded platform GoConnect made its public debut at the event, with lots of giveaways from the platform and its Partners, as well as a raffle in support of a very worthy charity.

In March, we launched Connect by CM—a free digital marketplace platform to support local businesses economically hit the hardest by Covid-19, as an extension of the Custom Media website. Constantly innovating and adding new features by listening to our Members and Partners, the platform quickly grew beyond its earlier purpose.

I am mainly helping my Japanese clients to effectively access global audiences. Custom Media is based in Japan, and many of our customers are international executives living in Japan. They often play the role of an “international window,” since they are influencing people and frequently liaising with their counterparts back in their home countries.

Tokyo-based Custom Media has been named overall winner of the Best Corporate Social Responsibility category at the 2020 Best Business Awards, for its Connect initiative to help local businesses and charities worldwide affected by Covid-19.