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I’d been a creative sort my whole life, and in fact ended up taking a master’s in music composition in Scotland. Along with that, my other skill was in communication, so after graduating I worked in marketing and communications for a small classical music non-profit organization in London for several years, which helped introduce me to the world of marketing.

Find out how this video trend can you increase engagement with your brand's customers—and help your content stand out from the pack.

LinkedIn offers plenty of untapped potential for marketers. But when it comes to using it for advertising in Japan, there’s plenty to watch out for.

We’re taking a look at some of the most important trends that will be shaping digital marketing for the year to come.

Ready to make the move to a direct-to-consumer retail approach in Japan? Here's what you should be looking for in an ideal partner to help you get started.

I enjoy how wide the scope of work is here and it allows me to work on projects from beginning to end, which is really satisfying.

Members of the Custom Media team recently had the opportunity to experience a new type of working space amidst the natural scenery of Nagano Prefecture.

There are many reasons why brands and businesses should utilize UGC in an effective way. Not only does it promote your brand, it helps expand your presence on social media, instills trust in your target audience and boosts overall sales.

What are the potential pitfalls that brands and businesses face in relation to being associated with this year's Games?

Are you a business or brand looking to succeed in the Japanese market? These are some crucial dynamics you'll want to keep in mind.

Learn how this quickly developing technology can help your business communicate with current and potential customers.

Great thinkers such as Albert Einstein, Bill Gates and Stephen Hawking often praised the human ability to adapt, and the new normal has shown that effectively responding to change is crucial. Custom Media has adapted quickly and skillfully by moving to exciting new premises.