Amidst the challenges of the Covid-19 crisis, there is also the opportunity for companies to innovate and connect more deeply with their customers. And one of the most important tools these businesses have in reaching those customers is marketing.

I write articles for The ACCJ Journal, BCCJ ACUMEN, and The Canadian. Different articles require different procedures—one day I may need to go and interview someone for an advertorial, and the next I could be attending a chamber event. It keeps me on my toes!

In looking at the trends that will be shaping digital marketing in 2020, a recurring theme stands out—forming an easy and personal connection to the consumer. With the new year—and decade—under way, we wanted to share some of the key strategies and approaches that companies around the world will be using in the months to come.

Sengan-en, Shoko Shuseikan Museum, and Shimadzu Satsuma Kiriko Glassworks of Kagoshima Prefecture have won Silver Prize in the World’s Best Attraction category of the 2019 International Travel & Tourism Awards (ITTA) at the World Travel Market (WTM).

Video is more valuable to online marketing than ever before. The question is, with so many different platforms, where should your brand be?

When it comes to SNS influencers, there are the superstars of the world—those with more than 1 million followers—who command high fees for posts that can reach an extremely wide audience. But more and more, smart marketers are leaning towards a different type of influencer.

With products such as Amazon Echo and Google Home finding their way into more households and apps increasingly offering voice-based search, consumers are getting much more comfortable speaking to their devices. This is gradually changing the way that brands need to reach out to potential consumers.

July 15, 2019 (TOKYO)—Custom Media K.K. is delighted to announce that it has joined Advertising & Marketing Independent Network (AMIN) Worldwide, a global alliance of more than 50 independent marketing agencies.

July 8, 2019 (TOKYO)—Dow Jones & Company Inc. and Custom Media K.K. announced today the launch of a Japanese-language version of Mansion Global, the premium property and luxury lifestyle quarterly magazine that connects high-net-worth individuals with select real estate and aspirational living.

Camiel Landheer, from the Netherlands, interned at Custom Media from February to June 2019, where he worked closely with the sales and business development teams. Before he left, we asked him about his time with us.

Custom Media and President Robert Heldt were recently featured in the leading technology magazine CIO Advisor.

I take care of our bigger clients and I promote the company to interest new clients. I also have a passion for events.