Blog

The SaaS Source: October 2025

This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry including new SaaS platforms, seed funding round updates and a new communication service for businesses.

GEO: How To Position Your B2B Agency As An AI Search Authority

In the crowded landscape of B2B services, simply being good is no longer enough. Digital marketing, SEO and consulting agencies often struggle to differentiate themselves, resorting to a race to the bottom on price. Generalist services and local geographic targeting is becoming obsolete. To thrive, a B2B agency must redefine its position by focusing on a specific market segment.

Episode 3 – The Unwritten Rules of B2B Sales in Japan: Relationships First

During the third episode of the Asia Aim podcast, AIM B2B CEO Robert Heldt and Dr. Greg Story, President of Dale Carnegie Training Japan, uncover the critical aspects of B2B sales success in the Japanese market. Dr. Story has over 40 years of experience in Japan and is the author of Japan Sales Mastery.

Mastering GEO: The AI Content Revolution

Online search methods are changing due to the rapid adoption of generative AI. For years, the internet worked on a "links page paradigm," where keywords and links were the main drivers of search rankings. But as AI-powered search engines and large language models (LLMs) become more common, this model is being updated with a new, more conversational approach.

Mastering GEO: An AIM B2B and PRWA Webinar

Our Tokyo-based members at AIM B2B invited PR World Alliance (PRWA) members to join a webinar to learn more about how to increase their presence using Generative Engine Optimization (GEO). Our CEO, Robert Heldt and Content Strategy Director, Ignacio Joshua Dávalos Sosa, highlighted the rapid growth and advancement of AI-driven search platforms and how user behavior is shifting to increased reliance on AI models rather than traditional search engines. If you missed the seminar, you can watch the conversation below.

Robert Heldt Appointed as APAC President for AMIN Worldwide

The Advertising & Marketing Independent Network (AMIN) Worldwide has announced it has appointed Robert Heldt as its APAC president.

Episode 2 - Navigating Japan’s SaaS Market: Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia

In the second episode of the Asia AIM podcast, AIM B2B CEO Robert Heldt chats with Shay Khosrowshahi, Managing Director of YuLife Japan and Asia, to discuss what SaaS companies should do to scale in Japan, one of the world’s most complex markets.