Marketing options using digital media are endless. With so many new outlets, ways of doing things, and functionalities—which can change on a daily basis—much of your final choice involves exploration.

As an intern, I hoped that I would be of some value to the company overall, so I was very proud to see that what I was writing and working on was actually being published both in magazines and on websites. 

The most important skills are creativity, thinking outside the box, and the ability to gain a deep understanding of the problems and challenges the client is facing.

Communication is the most crucial aspect of any marketing strategy, and in this digital age, we have the advantage of being able to easily adapt our message and how we communicate, however and whenever we choose.

Many think branding is just a combination of shapes, colors, and words. But your brand is more than simply a logo and tagline. It’s your company’s personality.

Japan has many challenges that any business looking to enter or expand in the market must overcome, including a complex language, perplexing culture, unique tastes, and very high standards. Despite this, localizing your brand message can be easier than you think.

When it comes to web design, I always start by finding out the client’s preferences, wants, and needs. The most important thing is what the client needs. After that, I brainstorm. My brainstorming involves comparing my vision of the product with what the client needs and with competitors.

Livestreaming—or sharing videos in real time through social media—is a way for people and businesses to share rich experiences with their followers and customers. When a livestream is started through a user or company profile, every follower is notified, making it an efficient way of engaging with many friends, customers and other people instantly.

I’ve spent about 18 years in Japan, over three stints since 1987. After graduating from the London School of Journalism in 1992, my first job was as a stringer in Havana, Cuba, for the Daily Telegraph.

The latest promotional technique making a splash, and it may shape the next five years of marketing for creative companies of all sizes.

You may have noticed that YouTube has made drastic changes to its user interface and it may or may not provide a pleasant experience for the casual user—depending on their taste—but for content creators it has certainly brought a host of functionality problems.

Quite simply, I help coordinate projects. We kick off projects by briefing the team based on what the client has asked for, and assign tasks so everyone knows what is happening. My job also involves keeping an eye on the budget, schedule, and deadlines.