In March, we launched Connect by CM—a free digital marketplace platform to support local businesses economically hit the hardest by Covid-19, as an extension of the Custom Media website. Constantly innovating and adding new features by listening to our Members and Partners, the platform quickly grew beyond its earlier purpose.

I am mainly helping my Japanese clients to effectively access global audiences. Custom Media is based in Japan, and many of our customers are international executives living in Japan. They often play the role of an “international window,” since they are influencing people and frequently liaising with their counterparts back in their home countries.

Tokyo-based Custom Media has been named overall winner of the Best Corporate Social Responsibility category at the 2020 Best Business Awards, for its Connect initiative to help local businesses and charities worldwide affected by Covid-19.

In our rapidly evolving digital ecosystem, it's no longer enough for an individual or organization to promote themselves with a great looking website. How do you stand out from the pack?

If you’re spending any time on social media these days, you’re likely to be seeing shoppable posts. For many brands, they’re proving to be an excellent way to mix their social media strategy and e-commerce efforts.

We predicted visual search in our roundup of digital marketing trends to watch last year, which is showing no sign of slowing down in 2020.

As businesses and leaders navigate the new normal and return to a safe work environment, professionally made videos can help effectively communicate their key messages.

Our creative Webinars help you reach staff, clients and other stakeholders in seamless and simple fashion for clear communication and mutual understanding across cultures, languages and borders.

Connect is a dedicated digital marketplace offering SMEs, entrepreneurs, independent businesses and other local companies in Japan much-needed free visibility and valuable promotion.

To help ensure the safety of our staff and reduce the risk of Covid-19, the Custom Media team will work away from our office from Monday, March 30 until further notice.

Amidst the challenges of the Covid-19 crisis, there is also the opportunity for companies to innovate and connect more deeply with their customers. And one of the most important tools these businesses have in reaching those customers is marketing.

I write articles for The ACCJ Journal, BCCJ ACUMEN, and The Canadian. Different articles require different procedures—one day I may need to go and interview someone for an advertorial, and the next I could be attending a chamber event. It keeps me on my toes!