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Content & Creative

Paid Media & Demand Generation


Global Indian International School (GIIS)

Optimizing and managing digital ad campaigns for a top international school

Global Indian International School (GIIS) has four campuses in Edogawa Ward, Tokyo. The school, which draws a diverse student body, offers classes for children ranging in age from preschool through high school, and its curricula includes Global Montessori, the International Baccalaureate, the Central Board of Secondary Education in India, and Cambridge.

When they were looking to raise awareness about the school and generate more leads for their four campuses, they came to Custom Media.

After consulting with them closely and getting a clearer sense of their needs, we began a campaign that included a holistic set of marketing services.

We helped them optimize their digital ad campaigns, which involved creating new copy and establishing an appealing and engaging visual design that targets a variety of audiences. We then carefully managed the ad campaigns on Google, Facebook and Instagram, adjusting copy and imagery to achieve the best results over time.

During our work with them so far, our campaign optimization has delivered significant results: the number of leads generated on an annual basis increased by 45%, and their cost per acquisition decreased by 44%.

We are continuing to work with them, helping to increase sign-ups for open house events and drive information inquiries.

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