Transmit Security

Transmit Security is a leading cybersecurity company specializing in identity and access management (IAM) solutions. Their innovative approach to cybersecurity focuses on providing secure authentication methods that enhance user experience while protecting sensitive data. By employing a Zero Trust model, they verify every user and device before granting access, helping organizations mitigate risks associated with unauthorized access. Transmit Security prioritizes a seamless user experience with frictionless authentication methods and advanced fraud prevention technologies. Their solutions not only protect data and support regulatory compliance but also enhance the resilience of the digital economy globally.

Expanding presence in the Japanese market

In its efforts to grow its presence in Japan, Transmit Security aimed to connect with C-level technology leaders in the financial sector, specifically targeting regional banks, insurance companies and other financial service providers. The company sought to host an executive roundtable event that would foster meaningful discussions among senior thought leaders in cybersecurity, identity security and information security. To achieve this goal, Transmit Security required a partner with expertise in C-level event planning and account-based marketing strategies to ensure the roundtable attracted the right attendees, enabling them to engage in thoughtful discussions around information security issues and their solutions.

Customized event execution

Custom Media stepped in to help Transmit Security execute a successful executive roundtable. We began by conducting thorough research to identify key accounts within the target sectors, leveraging our extensive database and connections to curate an exclusive guest list of CIOs and CTOs.

Our meticulous planning included a personalized marketing outreach campaign, managing invitations, RSVPs and follow-up reminders to ensure high attendance. We coordinated with the prestigious Tokyo American Club to book a private and luxurious dining space, overseeing every aspect of the event’s logistics, from seating arrangements to the menu. On the day of the event, two members of our team were on-site to guarantee a seamless experience for attendees. In addition, the Custom Media team arranged and produced high-quality branded giveaways for all attendees, leaving each guest with a memorable token of the event. These custom giveaways not only reflected the brand’s identity but also served as a thoughtful reminder of the evening’s success.

A successful engagement boosting brand visibility

The executive roundtable proved to be a tremendous success. It facilitated meaningful conversations among key stakeholders, allowing them to share insights and best practices in cybersecurity. The event significantly boosted Transmit Security’s presence in the Japanese market, enabling them to engage with existing customers, connect with potential new customers and solidify their position as a thought leader in the industry.