Mitsui Fudosan, one of Japan’s most prominent real estate developers, sought to work with the local community in the Nihonbashi area of Tokyo in order to increase its visibility among the city’s foreign residents and promote the district’s cultural attractions.
Custom Media was called in to drive awareness through interesting, exciting content across print, video, and online over the period of July–September 2016. We engaged international schools and families, inviting them to participate in the Nihonbashi Summer Experience.
From this, a video was produced for Business in Japan TV, as well as promotional content featured in The Journal, BCCJ ACUMEN and INTOUCH magazines.
- The Journal: https://journal.accj.or.jp/cool-tradition/
- BCCJ ACUMEN: https://bccjacumen.com/cool-tradition/
NHK World picked up the campaign and featured it on its English channel.