Nordson
Celebrating 50 years of dedication to Japan’s sustainability journey with improved branding
Nordson Corporation is a global leader in precision dispensing, fluid management and UV curing technologies, with applications across various industries including electronics, medical, packaging and construction. Their advanced technologies not only enhance manufacturing processes but also drive sustainability efforts, improve healthcare outcomes and support renewable energy initiatives. With a commitment to innovation and corporate social responsibility, Nordson plays a vital role in addressing some of the world’s pressing challenges, reinforcing their dedication to solving global issues and improving efficiency across sectors.
Commemorating a milestone with impact
As Nordson celebrated its 50th anniversary in Japan in 2019, they sought to mark this significant milestone with a comprehensive branding and marketing initiative. They approached Custom Media to create a special logo, develop a 50th-anniversary booklet and produce a video that would tell the rich history of the company. Nordson required a partner that could deliver high-quality marketing materials that reflected their legacy and forward-thinking approach while meeting tight deadlines.
Capturing a legacy
To ensure that we captured Nordson’s essence, we began with extensive consultations to understand the company’s vision, values and historical significance. With this insight, we developed a multifaceted branding initiative that included:
- 50th Anniversary Logo: Our design incorporated themes of growth and future-oriented thinking, aligning with Nordson’s vision. This special logo was utilized across various applications, reinforcing the brand’s identity during the anniversary celebrations.
- Comprehensive Booklet: We designed a 40-page booklet that showcased Nordson’s history, included messages from executives and employees across various divisions and explored their diverse product lines. The slick design highlighted the company’s commitment to precision, innovation and sustainable practices, making it a keepsake for all stakeholders.
- 50th Anniversary Video: The production team crafted a compelling video that narrated Nordson’s journey over the past five decades, illustrating its core values and vision for the future. This visual asset served as a centerpiece for the anniversary celebrations and internal communications.
All projects were delivered on time and within budget, ensuring that Nordson celebrated its 50th anniversary in style while showcasing its commitment to quality, innovation, sustainability and its ongoing efforts to drive progress for humanity.
Custom Media managed to do a great job in producing multiple pieces of collateral for Nordson in a cost-effective and results-oriented manner. Their professionalism and engagement made a significant impact on our anniversary celebrations.
A successful celebration and stronger brand identity
Through this collaboration, Custom Media successfully helped Nordson commemorate their milestone anniversary while enhancing their brand identity. The anniversary logo, booklet and video not only celebrated the company’s legacy but also emphasized its commitment to innovation and excellence. This initiative reinforced Nordson’s position in the market, generating positive feedback from employees, stakeholders and customers alike. As a result, Nordson has strengthened its brand presence in Japan, setting a solid foundation for future growth and continued contributions to solving global challenges.
