Robert Heldt Returns to Scaling Japan Podcast to Discuss Content Marketing
Dive into this insightful conversation on content marketing and discover what surprised our CEO most about Custom Media’s industry-leading survey.
Blog
10 Digital Marketing Trends That Will Define 2025
The new year is shaping up to offer exciting possibilities in digital marketing, with plenty of opportunities in advanced AI tech, evolving consumer preferences and innovative marketing strategies.
The Future of SaaS in Japan: 2025 and Beyond
As Japan strides further into its digital transformation, the Software-as-a-Service (SaaS) industry is poised for remarkable growth in 2025.
Custom Media Takes Home Two Campaign Asia Awards!
We're honored to follow up last year’s Content Marketing award with two new wins.
Partner Marketing in Japan: Strategies for Success
What is partner marketing and how does one successfully go about adapting it to the Japanese market?
The SaaS Source: November 2024
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including AI solutions, support programs and startup exhibitions.
The SaaS Source: October 2024
This month’s roundup of news from Japan’s SaaS industry includes innovative solutions showcased at Japan IT Week 2024, revolutionary product implementations and a notable anniversary.
Mastering Account-Based Marketing in Japan
In today’s competitive B2B landscape, Account-Based Marketing (ABM) has emerged as a key strategy, one that can be especially powerful in the Japanese market when applied correctly.
The SaaS Source: September 2024
This month’s roundup of news in Japan’s SaaS industry covers the launch of TikTok ad support in NeX-Ray, Comple’s showcase at DX Expo and Incloop’s focus on SME digital transformation.
Custom Media Creates Etihad Airways’ LINE Account for Japan
Custom Media is excited to announce a collaboration with Etihad Airways, the national airline of the United Arab Emirates (UAE), to unveil a new Japanese-language LINE account. This launch marks the first time a Middle Eastern airline has created a dedicated LINE service tailored specifically for Japanese travelers.
The SaaS Source: August 2024
This month’s roundup of news in Japan’s SaaS industry covers key developments including advancements in AI-powered SaaS platforms, enhanced payment technologies and ongoing security challenges.
Content Optimization Best Practices for SEO Success
Last week we discussed how Google Search Console (GSC) can help you create relevant content. This week, we’ll cover how to use the tool to keep your content visible.
