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Greenpeace

Helping an environmental leader raise awareness about a key issue

Greenpeace Japan is at the forefront of combating climate change, actively advocating for carbon neutrality through a range of initiatives. By influencing government policies, holding corporations accountable and raising public awareness, Greenpeace strives to create systemic change across Japan. Their efforts focus on promoting sustainable practices and renewable energy, mobilizing citizens to advocate for environmental protection and collaborating with local communities. With a global network backing their mission, Greenpeace Japan plays a critical role in fostering a culture of sustainability and reducing carbon emissions.

Amplifying the petition drive

To further their mission, Greenpeace Japan launched a petition drive aimed at encouraging Japanese automakers to shift from hybrids to fully electric vehicles. Recognizing the potential environmental and economic benefits, Greenpeace sought to increase the number of Japanese citizens supporting this initiative. However, they needed an engaging and impactful way to reach a broader audience in Japan. This is where Custom Media came in, leveraging our expertise in digital marketing to help Greenpeace achieve its goals.

A gamified approach

Using our deep understanding of how Japanese enjoy gaming and immersive experiences, Custom Media crafted an innovative strategy that centered around an interactive, gamified survey. This unique approach allowed visitors to explore how their choice of vehicle could impact the environment. As users progressed through the survey, the visual narrative evolved—becoming brighter and more vibrant with environmentally friendly choices, and darker with less sustainable options. This engaging format was designed to resonate with younger Japanese web users, fostering emotional connections to the cause.

Following the survey, participants were encouraged to sign the petition, empowering them to take action in support of a greener future. The interactive survey significantly bolstered Greenpeace’s campaign, enhancing consumer awareness and enabling engagement with automobile manufacturers.

In conjunction with the web project, Custom Media also produced a series of vibrant Instagram videos and reels that conveyed key messages from Greenpeace. These engaging social media assets helped bring the petition to life, enhancing its visibility and impact across platforms.

Empowering advocacy for a sustainable future

The combination of the interactive survey and dynamic social media content played a crucial role in supporting Greenpeace’s efforts to raise awareness and drive action for a sustainable future. The campaign not only increased signatures for the petition but also empowered individuals to advocate for the changes necessary to combat climate change effectively. By creating a compelling and engaging experience, Custom Media helped Greenpeace enhance its outreach, strengthen its message and inspire a new generation of environmental advocates committed to promoting a greener future in Japan.


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