Expression and success
For a writer, a blank page is a canvas upon which anything can come to life. For a musician, a song is a message to their audience. And for an entrepreneur, the business world is a playground filled with potential.
Blog
Making an impact
Today, the words tablet, notebook, and pad have lost their association with paper. In response to the shift towards digital, the printing industry has made rapid advances, with machines now able to offer greater color ranges and faster speeds than before.
Re-brand or de-brand?
In May 2016, Instagram released a re-design and new look. Its retro camera icon, with which users had quickly and easily identified for years, was flattened, and a bright rainbow gradient added behind it. Its colorful and oversimplified elements came as quite a surprise.
To build brand relationships, get social
Ask someone about Twitter, and they might say that it’s just people telling you what they had for lunch. While this may have been true in 2008, it’s no longer the case. If this idea has been limiting the role of social media in your marketing strategy, it’s time to rethink.
Generating leads on social media: dos and don'ts
Social media is a great tool for building brand awareness, driving traffic to your website and, if used appropriately, generating leads. However, it’s the last point with which brands tend to have the most trouble.
Content with context
We are entering an exciting phase with the evolution of the Internet of Things (IoT). As sensors continue to be embedded in everything from cars to wristwatches, those connected devices and wearable technology provide invaluable insight on, and unparalleled access to, customer behaviour.
Interview: Michael Pfeffer
I’m from New Jersey, near New York City. I moved to New York for college, and studied at the School of Visual Arts. Starting in the design, print, and production industry, I worked in New York City for over six years.
Lufthansa appoints Custom Media in Japan
Leading European airline signs bilingual agency for social media.
Interview: Ximena Criales
I went to university in Mexico. I was initially interested in industrial design because I had an interest in large objects and projects, and wanted to create things for spaces. But when I sat my college entrance exam, I realized that I would have more job opportunities in graphic design.
Four ways to give your video impact through music
People judge a video in an instant, largely based on subconscious feelings. Music is one of the biggest, if not the biggest, player in this decision. It is the art form that speaks to our senses in the most direct way, often inducing all sorts of feelings—both with and without the listener’s awareness. Understanding of music transcends background, language, age, and status.
Housing Japan magazine out now
Custom Media partnered with Housing Japan to produce this year's Spring edition for high-net-worth foreign buyers, investors, and expats.
Tokyo American Club appoints new advertising partner
Custom Media is delighted to announce a new partnership with Tokyo American Club to manage all advertising for the private membership club’s website, newsletter and iNTOUCH magazine from May 1, 2016.
