The SaaS Source: February 2025
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including e-commerce marketplace solutions, employee benefits platforms and digital rewards programs.
Blog
Top Cybersecurity Events in Japan for 2025
As cyber threats become increasingly sophisticated, it’s essential for businesses to stay up-to-date on the latest trends, tools and strategies.
SEO vs. GEO: Why Businesses Should Care About Generative Engine Optimization
Now more than ever, businesses need to constantly adapt to maintain a competitive edge. As AI-powered tools redefine how consumers search for and interact with content, traditional strategies must evolve to meet new expectations.
The SaaS Source: January 2025
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including digital adoption platforms, SaaS management solutions and innovative business scheduling automation.
Robert Heldt Returns to Scaling Japan Podcast to Discuss Content Marketing
Dive into this insightful conversation on content marketing and discover what surprised our CEO most about Custom Media’s industry-leading survey.
10 Digital Marketing Trends That Will Define 2025
The new year is shaping up to offer exciting possibilities in digital marketing, with plenty of opportunities in advanced AI tech, evolving consumer preferences and innovative marketing strategies.
The Future of SaaS in Japan: 2025 and Beyond
As Japan strides further into its digital transformation, the Software-as-a-Service (SaaS) industry is poised for remarkable growth in 2025.
Custom Media Takes Home Two Campaign Asia Awards!
We're honored to follow up last year’s Content Marketing award with two new wins.
Partner Marketing in Japan: Strategies for Success
What is partner marketing and how does one successfully go about adapting it to the Japanese market?
The SaaS Source: November 2024
This month’s roundup covers the latest innovations and developments from Japan’s SaaS industry, including AI solutions, support programs and startup exhibitions.
The SaaS Source: October 2024
This month’s roundup of news from Japan’s SaaS industry includes innovative solutions showcased at Japan IT Week 2024, revolutionary product implementations and a notable anniversary.
Mastering Account-Based Marketing in Japan
In today’s competitive B2B landscape, Account-Based Marketing (ABM) has emerged as a key strategy, one that can be especially powerful in the Japanese market when applied correctly.
