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For 20 years, global CMOs called Japan's B2B buying process slow. They cited anonymous research, committee decisions and vendor-skeptical buyers who'd already made up their minds before sales got involved. Turns out, that process is now the norm in every market.
Strategic intelligence consultant Richard Mort on why Japan's six-to-nine-month sales cycle, LinkedIn-free networking and nemawashi consensus-building keep tripping up European companies, and what Japanese firms get wrong about Europe in return.
Japan's record $385.9bn M&A wave is reshaping brands and stakeholder trust at scale, and B2B marketing still isn't in the room.
Japan SaaS June 2026: FLUX raises ¥6bn Series C, PathosLogos ¥3.1bn Series B, GenerativeX ¥650mn Series A, and Sotas closes its ¥1bn first round.
Japan's energy market is opening, but navigating policy, regulatory complexity and investment risk requires more than capital. Here's what new entrants need to know.
Asia AIM Podcast Episode 12 - Dr. Laura Bonamici on why marketing must lead enterprise transformation, how storytelling beats AI noise, and why radical curiosity is the skill of 2026.
Japan SaaS in May 2026: a ¥3B hospital platform, a hospitality Series A, a sales AI agent and a seed-stage generative AI camera vision startup.
As part of AMIN Worldwide, AIM B2B brings together the agility of independent agencies with the reach of a global network, delivering B2B marketing built for Asia and beyond.
Japan has a patchwork of cybersecurity laws. From APPI to sector-specific ESPA rules, foreign firms must navigate a complex compliance landscape to build trust.
Japan's talent shortage is an epidemic, says Dr David Sweet, and most foreign companies are making it worse by using the wrong tools and hiring for the wrong roles.
April 2026 Japan SaaS: satellite data backed by NTT Docomo and JR East, a scholarship SaaS Series B, a 3D decision-support platform and construction AI agents.
B2B buyers are 60–80% through decisions before contacting you. Trendemon COO Halel Porat explains how AI is reshaping the buyer journey and what marketers must do.
