Blog

We recap an engaging webinar about the power of storytelling for marketing in Japan, presented by Custom Media CEO and Co-Founder Robert Heldt and COO Sam Bird.

I believe it’s important to be curious enough to dig deeper into the problems presented, ask insightful questions, and listen to other people’s opinions and impressions.

SaaS products offer many ways to overcome the barriers Japanese companies face in adopting new software. We look at how domestic companies have bridged this gap and how overseas companies can find success with their products here.

Exploring the ways that compelling narratives can wield a major influence on your B2B marketing campaigns.

These are some of the factors that are opening up opportunities in the Japan market for overseas SaaS security companies.

We explore areas where overseas SMEs that are offering innovative digital products can find opportunities in Japan, and explain how Custom Media can help them succeed here.

Custom Media CEO and Co-Founder Robert Heldt recently co-hosted a webinar titled "How to Succeed in Japan," which provided valuable insights and practical tips for anyone looking to enter the Japanese market.

We take a look at the HR sector within the B2B SaaS industry in Japan and examine some of the trends that are influencing the fast-growing area.

In this article, we will examine some of the top B2B SaaS sectors in Japan and explore where the opportunities lie for companies looking to enter this market.

In this post, we'll take a look at the top digital marketing trends for 2023 that you need to know about.

Discover the many benefits of this marketing approach, which include can help improved sales velocity and boosted ROI.

Knowing the SaaS trends in Japan will aid your company's direction when it expands into this market and make the move faster, more data-driven and less cost-intensive than traditional expansion models.